LIMA Opens Hong Kong Office

January 5, 2010 | Posted by: LIMA

(NEW YORK, NY) January 5, 2010 – As part of its mission to promote global growth of the $180+ billion worldwide licensing industry, the International Licensing Industry Merchandisers' Association (LIMA) announces the opening of its Hong Kong office. Longtime licensing executive Tani Wong has been appointed managing director. The opening of LIMA Hong Kong brings the total number of LIMA offices worldwide to six. The others are New York (headquarters), London, Tokyo, Munich, and Shanghai.

“LIMA’s Hong Kong office will be a resource to our worldwide membership for information on the growing Southeast Asia licensing market, serve as a source of education on licensing for the Southeast Asian business community, and broaden the network of potential business partners and opportunities for LIMA members worldwide,” said Charles Riotto, President of LIMA. “The opening of our Hong Kong office is an important step in our strategic initiative to enhance member services and promote growth and professionalism in the ever-evolving business of licensing.”

Tani Wong joins LIMA from Warner Bros. where she was Sales Director, Greater China, Southeast Asia and India. She has more than 12 years’ experience managing licensing businesses including merchandise, publishing, promotions and events. During her tenure at Warner Bros., Ms. Wong successfully maximized revenue potential via participation in blockbuster movies and strengthened evergreen properties through implementation of new business initiatives. She also coached licensing agents and ensured that best practices were shared within the region. Prior to joining Warner Bros. in 2002, Ms. Wong worked in marketing and category sales for Disney Consumer Products.