UBM Relocates Brand Licensing Europe as Part of Major European Growth Strategy

BLE 2019 to take place at ExCeL London UBM to transform the customer experience at new venue Elizabeth Line to provide direct access to Heathrow Airport in 40 mins UBM is relocating Brand Licensing Europe (BLE) to ExCeL London from 2019 as part of the organiser’s ambitious strategy to evolve the show, attract even more European licensees, retailers and licensors

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Harness Comic-Con Fandom Year-Round

Harness Comic-Con Fandom Year-Round Virtual goods are quickly becoming a lucrative way for brands to drive fan engagement, and growth. Fans are the lifeblood of any brand, and nowhere is that more evident than at the San Diego Convention Center in late July.  And so, as enthusiasts from around world converge at Comic Con to celebrate, share and even embody

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LIMA China Announces 2018 China Licensing Award Nominees

Sixty-six nominees from twelve awards categories were selected as nominees for the  China Licensing Awards which is co-organized by LIMA and UBM China. Over 300 entries were submitted from across China, Hong Kong and Taiwan. Winners will be announced during Licensing Expo China in Shanghai at the Awards Presentation Ceremony on July 25. CHINA PROPERTY OF THE YEAR Property – Owner Wu

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LIMA Japan’s Young Professionals Network Event Recap: Digital Marketing at Coca-Cola Japan

LIMA Japan’s Young Professionals Network met for the second time at an early evening event on 30 May, kindly hosted by Coca-Cola Japan, where the participants had the opportunity to hear about digital marketing insights from Mr. Yosuke Toyoura, its iMarketing Director. Toyoura-san presented the company’s digital marketing strategy and  case studies. A very lively Q&A session with the audience

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LIMA Names Elite Roster of Moderators for MindMix™ London

New York, NY, June 4, 2018 – The International Licensing Industry Merchandisers’ Association (LIMA) is excited to announce the final agenda for the third annual MindMix™ taking place June 27 in London, UK.  This one-day executive event brings together business and thought leaders for high-level dialogue around the theme Licensing 2025 – the technological, social and commercial forces that will

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Congratulations to the 2017-18 CLS Graduates!

LIMA would like to congratulate the graduates of the 2017-18 Coursework in Licensing Studies program! Once again, our CLS students have gone above and beyond in pursuit of licensing knowledge by completing this 60-hour intensive program. We recognize them for their hard work and dedication to licensing excellence – and, for the next three years, they will carry the distinction of Qualified

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LIMA Announces New Members to Board of Directors

Cindy Levitt, Senior Vice President Licensing at Hot Topic, BoxLunch & Her Universe, has been elected Chairperson of the Board of the International Licensing Industry Merchandisers’ Association (LIMA). She succeeds Ciarán Coyle of Electrolux Global Marketing, who has completed a two-year-term.  Jay Asher, Partner at Brandgenuity, was elected by the members of the Board of Directors as Vice Chairman, and

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LIMA Announces 2018 International Licensing Awards Winners

Las Vegas, NV, May 22, 2018 –  Sally Hansen’s Crayola Insta-Dry nail color collection was named the recipient of the first-ever LIMA Community Choice Award at tonight’s 2018 LIMA International Licensing Awards. Spirit Halloween took home Retailer of the Year for the program it assembled surrounding Netflix’s Stranger Things, while Amazon received top Digital Product honors for its Sesame Street Alexa

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Global Revenue from Licensed Goods and Services Grows to US$271.6 Billion

Retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to US$271.6B, according to results from the Annual Global Licensing Industry Survey released today by LIMA. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion. Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the

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How Brands are Making Real Money Selling Virtual Goods

At first glance it can seem almost too good to be true. Products that offer infinite scalability with minimal overhead, that can move from concept to market in a matter of days without the hassle of manufacturing or distribution. And yet this is exactly the kind of real-world, money-making opportunity available to brands willing to enter the bold new arena of

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