Event Timetable

LIMA Mind Mix 2017 Activity Title Track 1 Sessions Track 2 Sessions
Wednesday March 29 6:00PM-7:30PM Welcome Reception – PwC Conference Center
Thursday March 30 9:00AM-10:30AM Welcome Remarks and Keynote Welcome – Maura Regan, LIMAWorld Business Climate & Forecast – Massimo Pellegrino, Partner, PwC’s Strategy&
10:30AM-11:15AM RT – Responding Quickly to Consumer Demand and Trends
Moderator – Teri Niadna, Brandgenuity
RT – Managing a Brand Globally
Moderator – Roberto Lanzi
11:30AM-12:15PM RT – Navigating New Media Platforms
Moderator – Naz Amarchi-Cuevas, Zoobe Message Entertainment
RT – Trends in the Business of Animation
Moderator - Jean-Philippe Randisi, Zodiak Kids
12:30PM-2:15PM Lunch and Networking
2:15PM-3:00PM RT – The Psychology of Consumers and Brands
Moderator – Gianandrea Abbate, Emotional Marketing
RT – When Design Meets Licensing
Moderator – Fabio Calorio, Pininfarina
3:15PM-4:00PM RT – License Agreements with Authors, Creators, Designers
Moderator – Marina Lanfranconi, Milalegal
RT - The Licensing Scene in Russia
Moderator – Friderico Gatti, Megalicense
4:15PM-5:00PM RT – Fashion Licensing Today…and Tomorrow
Moderator – Silvia Grilli, Grazia Italy
RT – The Licensing Scene in China
Moderator – Maura Regan, LIMA
5:00PM-7:00PM Free Time
7:00PM-9:30PM Reception, Dinner and Networking – “Al Mercante” Piazza Mercanti 17
Friday March 31 9:00AM-10:30AM Research Presentations Emerging Retailing Business Models in LicensingLead by Utku Tansel, EuromonitorHow Kids & Young Adults Adopt BrandsPhilippe Guinaudeau, Kidz Global
10:30AM-11:15AM RT – Making the Most of eCommerce for Your Brand
Moderator – Massimo Ferriani, PwC
RT – Protecting Trademark and Copyright in the Digital Age
Moderator – Margaret Briffa, Briffa Legal LTD
11:30AM-12:15PM RT – The Licensing Scene in Latin America
Moderator – Celso Rafael, Exim Brazil
RT – Making Marketing and Licensing Work Together
Moderator – Joachim Knodler, CPLG
12:30PM-2:15PM Lunch and Networking
2:15PM-4:15PM Retail Tour/Sightseeing