List of Sessions (conducted in English)

click on moderator names in blue to view bio

DAY 1

Keynote

  • World Business Climate & Forecast
    Presented by: Massimo Pellegrino, Partner PwC’s Strategy&

Roundtable Discussions

  • Responding Quickly to Consumer Demand and Trends
    Moderator: Teri Niadna, Brandgenuity
  • Managing a Brand Globally
    Moderator:  Roberto Lanzi, Crazy Bell (former COO Sanrio)
  • Navigating New Media Platforms
    Moderator: Naz Amarchi-Cuevas, Zoobe Message Entertainment
  • The Psychology of Consumers and Brands
    Moderator:  Gianandrea Abbate, Emotional Marketing
  • Fashion Licensing Today… and Tomorrow
    Moderator:  Silvia Grilli, Grazia Italy
  • License Agreements with Authors, Creators & Designers
    Moderator:  Marina Lanfranconi, Milalegal
  • Trends in the Business of Animation
    Moderator:  Jean-Philippe Randisi, Zodiak Kids
  • When Design Meets Licensing
    Moderator: Fabio Calorio, Pininfarina
  • The Licensing Scene in Russia
    Moderator:  Friderico Gatti, Megalicense
  • The Licensing Scene in China
    Moderator: Maura Regan, LIMA

Day 2

Keynote

  • Research Presentations
    Emerging Retailing Business Models in Licensing - Utku Tansel, Euromonitor
    How Kids and Adults Adopt Brands – Philippe Guinaudeau, Kidz Global

Roundtable Discussions