Date Posted

Jan. 15, 2019


Life is Good ®

Job Location

Massachusetts, United States of America

Type of Employment


About the Company

In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.

For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.

They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.

Chicks were not impressed.

Original Jake drawing, July 1994 By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.

Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.

First day ever selling Life is good, Cambridge Street Fair, September 1994One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.

Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.

Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing.

Job Description

Life is Good’s Partnership Team will accelerate the growth of the Life is Good brand and company by partnering with like-minded industry leaders who share our mission to spread the power of optimism. We will strategically extend the Life is Good brand into new product and service categories that grow our reach and consumer following. Life is Good’s Manager of Partnerships is a key member of the Partnerships Team, and is specifically responsible for Brand Licensing Partners. The role is both operational and strategic, and includes elements of managing and optimizing existing partners as well as executing our Licensing Strategy by cultivating new licensing partnerships.

Job Requirements

Essential Duties and Responsibilities

-Lead the account management of each Brand Licensing Partner on a daily basis
-Work closely with members of Life is Good’s Legal, Marketing, Product, eCommerce and Wholesale teams, to assure the full integration of licensed businesses with Life is Good’s inline products
-Track and report financial performance of licensing partners quarterly, assuring we meet or exceed annual royalty revenue and net sales goals
-Assure partners’ full compliance with all aspects of brand licenses including quality, marketing and distribution
-Develop expertise in each licensed category and act as Life is Good’s primary resource for these categories - this includes developing a thorough understanding of the product line, the market, competitors, and all capabilities of the licensee as well as establishing contingency plans for each partner.
-Lead semi-annual business reviews with each licensee and master the financial forecasting of these businesses
Identify opportunities among licensees and/or between licensees and Life is Good for cross promotion, cross merchandising, cross-selling
-Implement Life is Good’s Licensing Strategy, by developing strategic business plans for new categories, presenting such plans internally to gain alignment, exploring/identifying new partner options and negotiating agreements with new partners
-Develop, refine, and provide brand and partnership presentations at internal and external meetings including all-employee updates and Sales Meetings


-You meet or beat your annual goals
-You are considered a cultural asset to the Partnerships Team and throughout the entire Life is Good Organization
-Your personal contributions result in new and thriving partnerships that significantly drive the financial and strategic growth of Life is Good

Your Experience and Qualifications

-Bachelor’s degree in Marketing, Communications, Sales, or related business
-A minimum of three years’ experience in Brand Licensing, ideally with a lifestyle apparel brand
-Prior experience negotiating legal contracts and other legal documents
-Personal Passion for the Life is Good brand, philosophy and mission
-Willingness to travel domestically, once/month on average

Your Personal Attributes

-You have strong working knowledge and understanding of License Agreements
-You have excellent communication skills and a high comfort level presenting to large audiences
-You are an independent and strategic thinker with experience constructing and presenting comprehensive business analyses
-You have strong business acumen, organization skills and attention to detail.
-You are a creative thinker and problem solver
-You have excellent interpersonal and relationship building skills
-You believe passionately in our mission and the Life is Good Superpowers
-You are skilled and comfortable working independently and as part of a team of dynamic creative professionals
-You are known for your ability to give and receive feedback thoughtfully and constructively

We're located in the innovative Fort Point neighborhood. You'll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with matching funds, Vacation, 10 paid holidays, Personal Time, Good Vibes Time and Family Time.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.


TBD based on Experience

How to Apply

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