Date Posted

Nov. 29, 2017


SEGA of America

Job Location

California, United States of America

Type of Employment


About the Company

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s website is located at

Job Description

SEGA of America Licensing is on a path to growth and is searching for a Senior Manager of Licensing and Retail. A top-notch candidate will be afforded a challenging and dynamic role focusing on Business Development with licensing partners and retailers with oversight of the Licensing business management team in a unique and fast-paced environment. The Senior Manager will be responsible for achieving the Business Plan (BP) targets by securing, developing and implementing new partnerships with licensees and US retail programs designed to drive revenue across all licensed product categories. This role will also have two direct reports that currently manage the licensee base of over 50 partners. The Senior Manager will provide mentorship and be tasked to ensure that their direct reports meet business objectives and goals are achieved.

Specific Job Duties:
• 30%: Licensing Business Development; 30%: Retail Development, 30%: Manage licensing business team and 10%: Strategy
• Secure licensing partnerships that are aligned to department strategy and will contribute to BP.
• Deliver revenue by partnering with licensees to drive sell-in and sell-through of key categories.
• Pitch retailers to influence sell-in by presenting brand updates and partnership opportunities aligned to content activations.
• Work closely with internal teams to provide insight and consultation for licensing and retail needs to inform SEGA business plans.
• Manage two direct reports by providing leadership support to assure business targets are attained as well as mentorship for career progression.
• In partnership with the Licensing Director, contribute to crafting licensing strategy, retail channel specific opportunities outlining revenue objectives, growth opportunities and execution plans.
• Act as a liaison / brand champion between internal SEGA teams, licensees and retailers.

Job Requirements

• Bachelor’s degree or equivalent.
• At least 8 years of demonstrated experience in licensing business development and delivering revenue with licensing and retail partners.
• Solid comprehension of consumer products manufacturing and sales lifecycle.
• Accomplished deal negotiator with a proven track record in hitting sales targets.
• Experience in working with key retail partners such as Toys R Us, Hot Topic, Target and Walmart.
• At least 3 years of personnel management experience.
• Must be strategic, sales-minded and possess an entrepreneurial spirit.
• Strong communication and account management skills. Must be a dynamic and effective presenter.
• Must possess contacts and network of stakeholders across the licensing landscape.
• Working knowledge of licensing deals and contract process.
• Excellent organizational, problem-solving, and analytical skills.
• Takes initiative, is a team player and self-starter.
• Intermediate to expert at creating spreadsheets and presentations.
• Willingness and ability to travel heavily to retail accounts, licensees and industry events.
• Ability to work with team members in multiple departments effectively and efficiently.
• Experience in gaming, entertainment, iconic properties and licensed content a plus.
• Up to 50% for trade shows, consumer shows, licensee visits and retail meetings.


Competitive and DOE

How to Apply

Please send resume including salary requirement to