Date Posted

Nov. 20, 2017


Sanrio, Inc.

Job Location

California, United States of America

Type of Employment


About the Company

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrated her 40th Anniversary in 2014. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutique stores. For more information please visit and

Job Description

Define and drive Sanrio’s overall Creative vision while maximizing Brand integrity. Establish Company’s Creative philosophy, objectives and strategy and create cohesion and synergy for the Company. Provide strong Creative direction and organizational leadership.
• Must have multifaceted experience with graphic design, product development (hardlines, softlines and packaging), style guides, brand image and marketing collateral.
• Partner with various functional teams internally to develop and execute Creative vision and story for Brand initiatives such as collaborations, events, activations, promotions, content development, etc.
• Partner with Sales team to drive product development strategies across all consumer touch points that support financial goals and align with Brand strategy.
• Lead design of marketing collateral, branded retail spaces, POP, sales presentations and tradeshow materials to support the Sales team.
• Develop strategies that include retailer-specific programs and distribution channel differentiation.
• Provide timely trend direction and define strategies to create on-trend and consumer-resonating art assets.
• Lead with strong communication and direction to guide, inspire, mentor and lead staff to maximize their talents.
• Provide conceptual direction and leadership to partners as it relates to style guide usage and product development.
• Drive product innovation and differentiation.
• Establish and streamline Creative processes to increase productivity and efficiency.
• Support staff by prioritizing workload, trouble-shooting problems and providing solution-based thinking.
• Manage team, budgets, timelines and projects while working across several departments and with outside partners.
• Understand and analyze market and trends and stay informed of new Creative technologies.

Job Requirements

• Bachelor’s Degree or higher in Art, Design, Marketing, Communications or similar Creative discipline.
• Minimum of 10 years industry experience with at least 6 years of progressively demonstrated ability to effectively manage and develop Creative teams.
• Five years licensing and/or entertainment experience.
• Strong interpersonal communication skills to manage internal and external resources and work collaboratively with cross-functional team.
• Ability to handle multiple projects, delegate and meet rigorous deadlines.
• Strong critical thinking and presentation skills.
• Team player able to work collaboratively with internal teams and external partners.
• Knowledge of product design and development as well as production and manufacturing processes for a wide variety of product categories.
• Expert knowledge of design software including Adobe Illustrator, Adobe Photoshop and InDesign.
• Must be physically able to use computer and artist tools.
• Personal interest and knowledge of kawaii, Japan, international design, pop-culture, art and fashion a plus.
• Willingness to travel up to 20% of scheduled work time both domestically and internationally.


TBD based on experience

How to Apply

Send resume and salary requirement to:
Sanrio, Inc.
Attn: H.R. Department
Job Code: CD-Lima
570 Eccles Ave.
So San Francisco, CA 94080
Fax: 650.872.1077