Article Title Author Year Category
Wil Toys Start Driving Licenses? Frederique Tutt 2011 Toys
Mattel Exemplifies Key Trends Tony Lisanti 2011 Toys
Toys for Christmas 2011 Lise Benkemoun 2011 Toys
2012 Toy Preview Laurie Leahey and Jennifer Lynch 2011 Toys
Licensing Propels Toy Industry’s Global Reach Total Licensing 2011 Toys
Hasbro: Transforming from Toys to a Branded Play Company Total Licensing 2011 Toys
Stat Shot The Licensing Book 2011 Toys
Guardian of a Valuable Franchise Tries to Keep ‘Cars’ on High Road Michelle Kung 2011 Toys
Cool or Not? The Japanese Plaything Edition Kidsay 2011 Toys
Small Toys, Big Sales Lana Castleman 2011 Toys
LEGO: Impossibly Simple Licensing Sam Phillips 2010 Toys
How Characters Become Soft Toys: Jemini Unveils their Manufacturing Techniques for You… Kazachok 2010 Toys
2011 Toy Preview Laurie Leahey and Paul Narula 2010 Toys
Toys Based on Sequels Take Center Stage George Szalai 2010 Toys
It’s Toy Season Total Licensing 2010 Toys
It’s Vintage Time in Italy! Total Licensing 2010 Toys
Mattel Plays on Consumer Rebound Mary Ellen Lloyd 2010 Toys
Boys’ Products Propel Hasbro Earnings Mary Ellen Lloyd and Nathan Becker 2010 Toys
Catalog of Dreams Ralph Gardner 2010 Toys
Reboot: A 23% Spike in 2009 Sales Sparks Renewed Interest in Robotic Toys Gary Rusak 2010 Toys