LIMA News

LIMA Launches First Multi-Country Consumer Surveys On Kids’ Favorite Brands and Characters

Reports from Nine Countries to be Issued Quarterly; Surveys from 22 Other Nations to Release Semi-Annually

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Ohio State Executive Rick Van Brimmer Named LIMA Board Chairman

Executives from Cherokee Group, Hot Topic, Mattel and Parham Santana Newly Elected to LIMA Board of Directors

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LIMA Develops Branding and Licensing Minor with Long Island University-Post

  Long Island University-Post’s College of Management is now offering a branding and licensing minor, developed in partnership with the International Licensing Industry Merchandisers’ Association (LIMA). The new program focuses on the critical skills needed to prepare young professionals for successful careers in branding and licensing, while giving students the opportunity to put their academic studies to work while participating

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Licensing Expo Announces 33% Increase in Retail Attendance, 27% Increase in Licensees, Advertising and Sales Promotion Professionals and Record Numbers from Japan and China

LOS ANGELES (June 30, 2014) – Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential entertainment, brand and art licensing industry event saw another successful show earlier this month. Over three days, 15,702 licensing professionals attended the show, representing a 5% increase from last year’s event. The show featured 482 exhibiting companies in 218,872 net square feet

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Watch Jeffrey Katzenberg Deliver the Keynote at Licensing Expo 2014

DreamWorks CEO & Co-Founder Jeffrey Katzenberg delivered the Opening Keynote at Licensing Expo 2014 - click here to watch!

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Victoria Cushey Joins LIMA as Brand Strategy & Business Development Consultant

LIMA is excited to announce the addition of Victoria Cushey as Senior Brand Strategy & Business Development consultant, bringing her expertise in entertainment, toys, licensing, digital media and consumer products to licensing’s premier trade association.  Victoria will represent LIMA on the West Coast, providing a presence at key local events and creating new strategic alliances. Victoria comes to LIMA with

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LIMA Industry Survey: Licensing Industry Sales Rise for Third Consecutive Year

Character, Corporate Trademarks, Sports, Fashion and Collegiate Brands Help Drive Up Royalty Revenue 3.3% to $5.63 Billion; Retail Sales Rise to $115.75 Billion

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Licensing Excellence Awards Winners Announced at 2014 Licensing Expo

Duck Dynasty Nabs Best Overall License and Best Film, TV or Entertainment Program; Hot Topic Takes the Retailer Prize for Doctor Who; Junk Food Wins in Three Categories

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LIMA on Social Media at the Expo!

We want to hear from you during Licensing Expo! Tweet and Instagram your Expo photos using @LIMALICENSING and #licensing14 and let the industry know what you are up to during the show! LIMA will be live tweeting and posting on all our social media outlets throughout the week so be sure to connect with us!

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ALL THINGS EXPO

EVERYTHING YOU NEED TO KNOW ABOUT WHAT’S GOING ON AT LICENSING EXPO 2014 VISIT LIMA AT BOOTH #C75! 2014 LIMA Licensing Awards Ceremony On the opening night of Licensing Expo, LIMA will host its annual Licensing Excellence Awards – featuring an introductory performance by the world famous Jabbawockeez and a fast-paced ceremony led by noted comedian Andy Pitz!  Join us

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