LIMA News

Licensing Expo 2018 Solidified as the Premier Event for Sports Licensing

Providing Professional Athletes and Teams with Opportunities to Build and Expand Their Brands with Licensing Santa Monica, CA (April 17, 2018) – Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to

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Social Media Influencers Leverage Built-In Authority To Support Their Own Brands

With thousands and sometimes millions of followers, social media influencers are rapidly staking their claim to licensing turf once reserved solely for TV, film, music or sports celebrities. Yet unlike performers whose popularity tend to soar (or dive) around a new film, TV show, concert tour or championship, influencers have a built-in sense of authority on particular subjects plus constant

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Amazon VP to Deliver Keynote at Licensing Expo 2018

Nicholas Denissen, vice president, Amazon to discuss the evolving retail landscape and customer expectations SANTA MONICA, Calif. (April 10, 2018) –Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that Nicholas Denissen, vice president, Amazon, will lead the opening keynote at Licensing Expo 2018. Denissen will take the stage on Tuesday, May 22, from 8

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2018 LIMA Rising Stars Named!

LIMA has announced the recipients of this year’s Rising Stars Award. This accomplished group of young professionals will be recognized at the LIMA’s International Licensing Awards Ceremony on Tuesday, May 22 during Licensing Expo. This year’s Rising Stars Award winners are as follows: Mandy Bardisbanian, Buyer – Cosmetics, Hot Topic Fernanda Coutinho, Associate Director, Brand Management, Beanstalk Peter Cross, Brand Manager,

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LIMA Announces 2018 International Licensing Awards Nominees

LIMA has finalized the ballot for the 2018 International Licensing Awards! A total of 132 nominees from 16 countries were named and will vie for the industry’s most prestigious and globally-recognized honor. A record 42% of this year’s nominees originate from outside the U.S. – up from 25 percent from last year – demonstrating the increasing international reach of the awards program. “This

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LIMA France Names Executive Staff

The French office of the International Licensing Industry Merchandisers’ Association (LIMA) has named its executive staff to oversee local operations. Laurent Taieb will head up the office as Chairman. He will be joined by Vice Chairpersons Marina Narishkin, Director of TF1 Licences; Marie-Laure Marchand, SVP Global Consumer Products at Xilam; and Jerome Le Grand, General Manager Licensing, Retail and E-Commerce

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How a Powerhouse Brand Portfolio Innovates like a Scrappy Startup!

A powerhouse brand portfolio innovates like a scrappy startup! Yes, sometimes, a new business opportunity is hidden in plain sight. It may be:   a new approach to the lip balm business that leverages the iconic shape of a HERSHEY’S Kiss; a cross-merchandising juggernaut to take advantage of the HERSHEY’S bar’s role as the core of S’mores; or the year

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Maura Regan Named President of LIMA

LIMA has announced that Maura Regan has been named President of the organization effective July 1. She will succeed current LIMA President, Charles Riotto, who retires on June 30 after a 21-year career with LIMA. Regan currently serves as Executive Vice President. In her new position, she will leverage her vast licensing knowledge and international expertise to further expand LIMA’s

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LIMA to Induct Elias Fasja-Cohen, Brian Goldner into Licensing Hall of Fame

LIMA is excited to announce Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and CEO of Hasbro, Inc. as the 2018 inductees to the LIMA Licensing Hall of Fame. This year’s Hall of Fame Induction will take place Tuesday, May 22, at the LIMA Licensing Awards Ceremony during Licensing Expo 2018 in Las Vegas. “LIMA is

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All Things Toy Fair 2018

Toy Fair is right around the corner – make sure you’re ready with LIMA’s Toy Fair checklist! Are You Registered for LIMA’s Toy Fair Party? Tackle the Toy Fair scene with LIMA! Join us on Monday, February 19 for our annual Toy Fair Party from 6:00-8:00pm at the brand-new NFL Experience venue in Times Square. Network with your licensing colleagues, enjoy fun food and

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