LIMA News

Submit for the 2015 LIMA Asian Licensing Awards!

The LIMA Licensing Awards are widely recognized as the highest level of achievement in the industry, and we are once again organizing an Awards program dedicated to identifying the outstanding achievements in the Asian licensing markets.  The LIMA Asian Licensing Awards will take place during the Hong Kong International Licensing Show 2015 at the Opening Night Cocktail Reception on January

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LIMA Members: Deadline to Save on BLE Exhibit Space This Friday!

LIMA members receive an exclusive discount on exhibit space at Brand Licensing Europe, being held October 7-9, 2014 in London.   Contact Sarala Govindan, Sales Director for BLE for more information.  Deadline to receive the LIMA Member Discount for BLE 2014 is this Friday, September 5. *Save the date, Wednesday, October 8 for LIMA UK’s annual Global Networking Event at The Mayfair Hotel – Stratton Street, London.   Unwind

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Webinar Next Wednesday: Ten Myths About Youth Marketing That Are Holding Back Your Brand

From the so-called death of print advertising to the propaganda of text messaging, brands that follow media reports and common “knowledge” are missing out on opportunities to reach teens and young adults. LIMA continues its webinar program next Wednesday, September 10th at 12:00pm EDT with Ten Myths About Youth Marketing That Are Holding Back Your Brand.  This presentation by youth marketing specialists Fuse Marketing will analyze

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Fall Networking Around the Globe!

Celebrate the fall season with LIMA networking receptions in Los Angeles, New York and London! Los Angeles, 9/18:   Join LIMA and Bandai on September 18th from 6-8pm in Beverly Hills for our SprüKits fall networking reception. Meet new licensing contacts and catch up with colleagues in the luxe of Sofitel Beverly Hills during LIMA’s annual fall networking event! You will also have the opportunity to challenge

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LIMA Japan’s One Day Intensive Education Program Attracts Full House

LIMA Japan held a one day education program covering licensing basics on Thursday 24th July with the cooperation of the Tokyo University of Science’s Department of Master of Intellectual Property (MIP) at the latter’s classroom facility in Iidabashi, Tokyo.  The program attracted 50 participants made up of 30 LIMA Japan members and 20 non-members representing the full range of content-related

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LIMA UK Announces British Rising Stars Award Winner for 2014

LIMA is pleased to name Christine Thomas, Senior Licensing Executive at Entertainment One UK as the winner of its inaugural UK Rising Stars Award. The award ceremony took place on the evening of 24th July at LIMA UK’s annual Young Professionals Network party, hosted at the offices of Mind Candy in East London and sponsored by Dependable Solutions. LIMA UK’s

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LIMA Australia Hosts Sydney Licensing Breakfast

LIMA Australia hosted its second licensing breakfast in Sydney last week.  An audience of 70 key Licensors, Licensees and Retailers attended on the day. Our panel consisting of Mark Scott from Mattel, Claire O’Connor from Nickelodeon, Elie Mansour from The BBC and Wassim Gazal from Hot springs clothing Company focused on how we get cut through with the ever increasing number

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Summer Networking Party Held During Licensing Japan 2014

LIMA Japan held its annual summer networking party on Wednesday 2nd July, coinciding with the first day of Licensing Japan.  The party achieved record numbers, with more than 100 people in attendance. Sachiko Imaizumi, representative director of LIMA Japan, gave the introduction, followed by a toast from LIMA President Charles Riotto.  Other participants of note were the Licensing of the Year (organizer: Character Databank)

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Golf Outing in New York This September – Registration Open!

LIMA Golf Outing Wednesday, September 17, 2014 Hampshire Country Club, Mamaroneck, NY Join your licensing colleagues for day of golf* and networking by the shore of the Long Island Sound.  We are hosting our first LIMA Golf Outing on Wednesday, September 17, at the Hampshire Country Club in Mamaroneck, NY. Take advantage of this chance to spend quality time with clients,

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LIMA Members Receive Substantial Discount on the Newest Kids License Monitor of iconkids & youth

Thanks to the cool Minions Despicable Me is this summer‘s highest ranking license regarding the hype quality in the European key markets U.K., Germany, and France (U.K. 54 % / G 36 % / F 34 %). It is striking that in Germany boys (34 %) and girls (37 %) see an equal hype status in this license while in

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