LIMA News

LIMA & Digital Hollywood Announcing Two Key Events This October!

“The Hollywood Brand and Licensing Global Strategy” LIMA is excited to announce our collaboration with Digital Hollywood – the leading conference in the entertainment and technology industry – and offer our members exclusive savings on an informative new webcast, as well as attendance at their major conference, Digital Hollywood Fall, from October 20-23 at the Ritz Carlton in Marina del Rey, California.

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LIMA Seminar in Toronto Oct. 21: How to Define & Reach Your Audience in a Digital Age

In the increasingly fragmented multiplatform world, one of the biggest challenges for any marketer is to craft a strategy to effectively reach a target audience. YouTube? Facebook? Instagram? Television? Mobile? (Fill in the blank)? What’s the right combination? People are consuming media of all sorts in a variety of ways, so how does a property owner build awareness, develop brand

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Webinar Oct. 1: What You Need to Know About Licensing in Mexico

Mexico has a vibrant licensing business but, as in any other market, a brand owner or licensee coming from outside needs to be aware of the ins and outs of doing business there.  Join LIMA on Wednesday, October 1st from 12:00-1:30pm EDT for a broad look at the Mexican retail, licensing and marketing landscape, as well as some of the most important factors

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LIMA Members: Now Taking Reservations for Meeting Space at Brand Licensing Europe!

  LIMA members will once again have the opportunity to secure meeting space during Brand Licensing Europe at the LIMA stand, number L100!  Each member is allowed to hold TWO, half hour meetings per day.  Please contact LIMA UK Member Services Manager Ryan Beaird at rbeaird@licensing.org with the date and times of your meeting requests. Time slots available are as follows: Tuesday 7th

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Webinar This Wednesday: Ten Myths About Youth Marketing That Are Holding Back Your Brand

From the so-called death of print advertising to the propaganda of text messaging, brands that follow media reports and common “knowledge” are missing out on opportunities to reach teens and young adults. LIMA continues its webinar program next Wednesday, September 10th at 12:00pm EDT with Ten Myths About Youth Marketing That Are Holding Back Your Brand.  This presentation by youth marketing specialists Fuse Marketing will analyze

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Golf Outing in New York Next Week – Last Chance to Register!

LIMA Golf Outing Wednesday, September 17, 2014 Hampshire Country Club, Mamaroneck, NY This is your last chance to sign up for the LIMA Golf Outing, which will take place next Wednesday, September 17, at the Hampshire Country Club in Mamaroneck, NY. All golfers must be registered by this Thursday, Sept. 11. CLICK HERE to reserve your spot! Join your licensing colleagues from companies such as

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Fall Networking Around the Globe!

Celebrate the fall season with LIMA networking receptions in Los Angeles, New York and London! Los Angeles, 9/18:   Join LIMA and Bandai on September 18th from 6-8pm in Beverly Hills for our SprüKits fall networking reception. Meet new licensing contacts and catch up with colleagues in the luxe of Sofitel Beverly Hills during LIMA’s annual fall networking event! You will also have the opportunity to challenge

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Submit for the 2015 LIMA Asian Licensing Awards!

The LIMA Licensing Awards are widely recognized as the highest level of achievement in the industry, and we are once again organizing an Awards program dedicated to identifying the outstanding achievements in the Asian licensing markets.  The LIMA Asian Licensing Awards will take place during the Hong Kong International Licensing Show 2015 at the Opening Night Cocktail Reception on January

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LIMA Japan’s One Day Intensive Education Program Attracts Full House

LIMA Japan held a one day education program covering licensing basics on Thursday 24th July with the cooperation of the Tokyo University of Science’s Department of Master of Intellectual Property (MIP) at the latter’s classroom facility in Iidabashi, Tokyo.  The program attracted 50 participants made up of 30 LIMA Japan members and 20 non-members representing the full range of content-related

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LIMA UK Announces British Rising Stars Award Winner for 2014

LIMA is pleased to name Christine Thomas, Senior Licensing Executive at Entertainment One UK as the winner of its inaugural UK Rising Stars Award. The award ceremony took place on the evening of 24th July at LIMA UK’s annual Young Professionals Network party, hosted at the offices of Mind Candy in East London and sponsored by Dependable Solutions. LIMA UK’s

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