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MGA’s Larian Proposes Potential Lifeline for Toys R Us image

MGA’s Larian Proposes Potential Lifeline for Toys R Us

MGA Entertainment CEO Isaac Larian is proposing throwing a potential lifeline to Toy ‘R Us amid reports that the retailer poised to liquidate.

In a post on LinkedIn, Larian said he’s “just going to get a bunch of investors (including myself ) together and try to save as much of toys r us as possible and hire a great guy or gal to run it independently. We need to do this for our kids and grandkids. Losing Toys R Us will have a devastating effect on the whole toy business and on innovation. No other retailer can fill the gap. I ask all other toy company CEOs and owners to please join me on this effort.” “

Toys R Us filed for bankruptcy in September and struggled through the holiday selling season before announcing plans earlier this year to shut 182 stores.

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