Social Media Key To Brand Owners Leveraging Properties’ Birthdays

Happy Anniversary! Now what? It seems to many (or at least to us) that this year has brought a larger number than usual of entertainment-based “birthday commemorations, with others waiting in the wings for 2020. It’s difficult to determine whether there indeed are more anniversaries than usual being marketed, or whether ubiquitous social media campaigns that highlight marketing activations are

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Genesco Takes $98 Million Loss on Lids Sale

Genesco Inc. posted a $63.9 million net loss in Q4 ended Feb. 3, reversing a $56 million profit a year earlier as it took a $98 million loss on its sale of the Lids Sports Group. Genesco completed $100 million sale of the 1,116-store mall-based headwear retailer to Ames Watson Capital in February. Ames is combining Lids with the 86-store

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Sony Pictures Consumer Products Secures TV IP Deals

Sony Pictures Consumer Products (SPCP) has secured several deals for Sony-produced TV shows, among the first since taking over licensing for Sony Pictures Television Network (SPTN) last summer. Silver Screen Bottling Co. has signed on to produce “Outlander” scotch whiskey that will ship this fall, while FTX Games is readying a “Breaking Bad: Criminal Elements” mobile title for release in

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Build-A-Bear Expanding Licensing Program

Build-A-Bear (BAB) will broaden its licensing program this year to include bedding, eyewear, party supplies, games and publishing this year as it seeks to position itself as an IP company, CEO Sharon Price John said in releasing Q4 earnings. The retailer, which operates 373 company-owned stores, struck a series of agreements last year with Just Play (plush, blind boxes), Esquire

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Discovery Revamping Consumer Products Business

In the wake of its acquisition of Scripps Networks, Discovery Inc. is revamping its licensing business to focus on deals that span consumer products and advertising across the HGTV, Discovery, Animal Planet and Food Network channels, says Discovery VP Consumer Products Licensing Carolann Dunn. Discovery’s licensing business has been brought under Chief Advertising Sales Officer Jon Steinlauf, a former Scripps

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Strategic Marks Seeks Funding for KB Toys Relaunch

Strategic Marks continues to seek financing to relaunch KB Toys stores after falling short in efforts to secure funding from toy manufacturers and mall operators, CEO Ellia Kassoff tell us. The company is seeking an investment bank for help in raising funding, but has scaled back after failing to open any of the 1,000 temporary stores it had proposed for

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Executives

Eric Green, formerly of data analytics firm Reach Influence, named President of Trevco, replacing Trevor George, who becomes CEO as his father, Jim, shifts to Founder… Changes at Russian agency CPLG Pullman:  Oleg Zemskov, ex-Marmalade Media licensing agency, named Director of Licensing Sales and Retail, new position; former Pullman Head of Sales Anna Artyukhova is appointed Commercial Director. The changes

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Dick’s Sporting Goods Readies New Apparel Brand, Parts with Reebok

Dick’s Sporting Goods will launch a new athletic apparel brand by August, replacing a licensing deal with Reebok as it continues to expand its assortment of private label products, CEO Edward Stack said in releasing earnings for Q4 ended Feb. 2. Stack said the new brand (name not disclosed) will be on opening price point products in men’s, women’s, boys’

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Funko Launches Outbound Licensing for Wetmore Forest

Funko has launched its first outbound licensing program, signing Sterling Publishing for a children’s book series based on its internally developed Wetmore Forest characters that will debut at this week’s London Book Fair and next month’s Bologna Children’s Book Fair. “We are looking at different ways of creating our own IP; Wetmore Forest is the beginning of that,” CEO Brian

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Meyer To Launch Collegiate Cookware Collection

Meyer Corp. expects to have licenses for 15 schools when it launches the “College Kitchen Collection” cookware in mid-summer, Meyer North America Managing Director Darrin Johnston tells us. Meyer originally planned to introduce the line of frying pans, skillets, stock pots, chili bowls, platters and other products earlier, but delayed the entry to better manage distribution, which potentially brings the

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