Inside Licensing News and Notes, July 20, 2018

Fortnite Strikes First Licensing Deals The first licensing deals involving the popular mobile/videogame Fortnite have been signed, with master toy licensee Jazwares (playsets, loot boxes game-replica weapons, tools and plush), Funko (collectibles) and Mad Engine (apparel) planning for products to be available by year-end. The Funko collection will span 10 different lines including Pop! and 5-Star figures, Pint Size Hero

...

Meal Kit Provider Chef’d Closes

Meal kit provider Chef’d, which had agreements with more than a dozen brands, shut down abruptly this week after suffering “setbacks with financing,” CEO Kyle Ransford said in an email to employees. The service, which launched in 2015, had raised about $35 million last year with investments from Campbell’s Soup Co., Smithfield and others. Ransford’s email signaled that a subsequent

...

Inside Licensing News and Notes, July 19, 2018

Bioworld Launches Heroes & Villains Star Wars Apparel Bioworld launches its new Heroes & Villains brand with Star Wars, and plans to extend it to other properties, says a company spokesman. The limited edition Commando (nine pieces) and Imperial (11 pieces) collections, which are being shown at Comic-Con in San Diego this week, range in price from a Scout Trooper

...

Inside Licensing News and Notes, July 17, 2018

Boxercraft to Manage Russell Athletic Brand for Collegiate Licensing Apparel licensee Boxercraft will manage Russell Athletic’s collegiate licensing program, beginning in October, as Russell seeks to “re-orient” the company’s strategy to add focus to its retail business, the company’s Matt Murphy said. Russell Athletic previously handled licensing with “hundreds” of colleges internally. Boxercraft will take over its Bowling Green, KY-based

...

Inside Licensing News and Notes, July 16, 2018

Voxx Banking on RCA Licensed Security Products to Turn Around Accessories Business Voxx International is banking on its new licensed RCA brand security and smarthome products to help turn around its struggling consumer electronics accessories business, CEO Patrick Lavelle told analysts as it reported results for Q1 ended May 31. Voxx’s accessories sales fell 25% to $28.7 million in Q1.

...

Marquee Brands Readying Retail Stores

Marquee Brands is planning to open Ben Sherman, Body Glove, BCBG Max Azaria and Bruno Magli popup stores as it seeks to extend the brands, COO Cory Baker tells us. Each of the 2,500-sq.-ft. stores will be open for a minimum of four months and be a combination of a retail store and event space and feature displays that trace

...

Licensing Deals Spotlighted at The Toy insider’s Sweet Suite Show

From a seven-year-old toy reviewer turned licensor to the continued revival of vintage videogames brands, The Toy Insider’s Sweet Suite show spotlighted several licensing deals. Among those we observed: Bonkers Toys will launch licensed toys with Ryan ToysReview, a YouTube Channel featuring seven-year-old Ryan unboxing toys that has attracted 14.5 million subscribers. The line, which will be available Aug. 6

...

Inside Licensing News and Notes, July 12, 2018

BuzzFeed Extending Tasty Brand to International Markets BuzzFeed is extending the Tasty brand to international  markets for the first time in hiring agents for EMEA (Licensing Matters), Australia (Haven), Mexico (La Panaderia), Spanish-speaking Latin America (Lotus Global Latam) and Brazil (Lotus Global Brasil).  The agents will seek deals for kitchenware, publishing and food. As part of the international push, Tasty

...

Inside Licensing News and Notes, July 11, 2018

Byrnwood Partners Buying J.M.Smucker’s Baked Goods Business Byrnwood Partners agreed to buy J.M. Smuckers’ baked goods business, including a royalty-free perpetual license with General Mills for the Pillsbury brand. The $375 million acquisition also includes the Funfetti (cake mix), Hungry Jack (potato mix), White Lily (flour), Jim Dandy (grits) and Martha White (cornbread, muffin mixes) brands. Smucker has been seeking

...

Peanuts Worldwide and NASA Forge New Agreement

Peanuts Worldwide and the National Aeronautics and Space Administration (NASA) signed a new multi-year agreement that will yield consumer products in 2019 as the space agency marks the 50th anniversary of the Apollo 10 and 11 missions. The Space Act Agreement, which will also result in new content in 2019 and STEM-based learning materials, was created to “grow and build”

...