Yo-kai Watch Program Being Re-set

Videogame publisher Level-5 is revamping its licensing program for Yo-kai Watch in North America potentially with narrower distribution and fewer licensees, said Level 5’s Simon Waldron. The decision to chart a new course about 18 months into 3-year licensing deals follows the animated series posting “mixed results” in merchandise sales in North America. Indeed Hasbro, which is the global master

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National Geographic Sets Aggressive New Licensing Course

National Geographic is seeking to increase annual licensing revenues to $1 billion by 2022, up from the current $100-$200 million as its licensee roster expands to 1,500-2,000 from about 60, says National Geographic’s Rosa Zeegers. The goal is to revamp a licensing program that includes products as well as a location-based program that features activity centers and retail stores. The

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On-Demand Business Requiring Customized Products

The on-demand business for licensed sports merchandise is requiring customized products as fans eschew generic versions in favor of those that deliver a personal touch, Fanatics’ Cole Gahagan said during his keynote presentation at Licensing Expo on Tuesday. The growing demand for personalized gear also is quickening the pace of delivering the product. Fanatics had Chicago Cubs World Series championship

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Amazon Studios ‘Very Aggressively’ Pursuing Licensing for Kids’ Series

Amazon Studios is “very aggressively” pursuing a consumer products licensing program, starting with Prime Video’s original kid’s series and adding original primetime content by year-end, says the company’s Michael Cummings. Amazon has taken booth space at Licensing Expo to court potential licensees for its “Tumble Leaf,” “The Stinky and Dirty Show,” “Wishenpoof” and “Creative Galaxy” series. The decision to pursue

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Inside Licensing News and Notes, May 16, 2017

Pony Lifestyle Footwear to Relaunch After Dispute Resolution Unlimited Brand Group is readying a broad relaunch of Pony lifestyle footwear in June, having resolved a contract dispute with the brand’s owner, Iconix Brand Group, Iconix executives told analysts. Iconix paid $37 million in 2015 in taking 75% ownership of the Pony brand with Unlimited getting the remaining 25% and perpetual licensing

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Paw Patrol, Hatchimals Driving Spin Master’s Licensing

Spin Master Corp.’s licensing, merchandising and app revenue more than tripled to $20.5 million in the first quarter ended March 31, driven by Paw Patrol and app sales by its development studios Toca Boca and Sago Mini, company officials told analysts. Paw Patrol, which will launch its fifth season on Nickelodeon late this year, accounted for 30% of Spin Master’s

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DHX Buys Peanuts Stake, Strawberry Shortcake From Iconix

DHX Media has agreed to buy Iconix Brand Group’s entertainment segment – which includes Strawberry Shortcake and the company’s 80% stake in Peanuts Worldwide — for $345 million in a deal that will more than double DHX’s consumer products business, company executives told analysts. The remainder of Peanuts Worldwide continues to be controlled by the family of Peanuts creator Charles

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REPORT: Fanatics Gets Equity Investments from NFL, MLB, NFLPA

According to a published report, the NFL, NFL Players Association and Major League Baseball have made equity investments in Fanatics Inc., the growing online licensed sports retailer, and a significant licensee of those leagues, associations and others. Sports Business Journal says that NFL owners approved the purchase of a three percent stake in privately held Fanatics for $95 million, which

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Disney Says Star Wars, Frozen Led To Q2 Licensing Decline

Lower sales of Star Wars- and Frozen-licensed goods, along with the impact of foreign currency translation helped drive an 11% revenue decline to $1.1 Billion for Disney Consumer Products & Interactive Media in the 2nd quarter ended May 9. During the period, Disney Stores also showed a decline in comparable store sales – mostly due to the Star Wars and

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Streamed Programs Seek A Place in Consumer Products

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