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| Nike, Adidas Court Chinese Consumers Via Olympic Sponsorships |
| Beijing Olympics used as springboard to gain larger market share in China ..... more |
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| NBC, GM Plot Product Integration Deal for Fall Drama |
| Product integration for "My Worst Enemy" plays a central role in larger cross-platform marketing plans between NBC and GM ..... more |
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| Disney is All Ears for ESPN |
| Sports Complex will get rebranding, marketing makeover ..... more |
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| BKN inks new Speed Racer deal |
| BKN is waving the checkered flag on an agreement with Speed Racer Enterprises to handle international licensing and merchandising activity ..... more |
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| Coke Preps Multilingual U.S. Promo for Beijing Games |
| Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging, spokesperson athletes and shareable online g ..... more |
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| Nintendo's Wii gets downloadable games |
| Nintendo launched a new service, WiiWare, that allows owners of its Wii game system to download Web-exclusive casual games directly to their console ..... more |
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| New Balance Takes a Walk on 'Sesame Street' |
| New Balance teamed with popular educational program Sesame Street for a co-branded collection of children's shoes that will debut in July
..... more |
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