Presenter Bios for LA Executive Networking Event
Natalie Novak – Agent at United Talent Agency
Natalie Novak is an Agent in the Digital Media department of United Talent Agency, where she is focused on business development, branded entertainment, and strategic partnership initiatives for the group’s individual and corporate clients. She works with clients including Delta, VidCon, Starlight Runner Entertainment and digital influencers including Justine Ezarik aka iJustine and Joey Graceffa. Natalie joined UTA in 2011 after graduating from Southern Methodist University, where she received a dual B.A. in Sociology and Corporate Communications & Public Affairs.
Evan Greene – Chief Marketing Officer at The Recording Academy
As The Recording Academy’s Chief Marketing Officer, Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music – the GRAMMY. Greene’s goals are to expand the audience for the GRAMMY telecast, extend brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, Greene has been building partnerships and developing innovative marketing solutions for many years, and intends to ensure that The Academy remains at the forefront today, tomorrow and well into the future.
Greene and his team have built world-class alliances, including engaging TBWA\Chiat\Day as The Academy’s Agency of Record, as well as solidifying relationships with many of today’s leading brands. Under Greene’s leadership, The Academy has re-positioned the GRAMMY brand in the marketplace, more than quadrupled yearly marketing-based revenue, developed the GRAMMY’s first brand image campaign, established a worldwide licensing program, entered the live music space with year-round GRAMMY-branded LIVE music tours, launched a dynamic, leading-edge social media strategy and earned the GRAMMYs’ first-ever marketing awards, including PRO, Reggie and Webby Awards.
Greene is focused on taking the brand to the next level, and continually striving towards innovation. And as the market rapidly shifts, he is committed to the GRAMMYs becoming one of the best entertainment brands to partner with…anywhere.
Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances. Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.
Greene holds a double bachelor’s degree in marketing and international business from the University of Colorado and currently serves on the following boards – Artist & Athletes Alliance, Myasthenia Gravis of America (advisory board), The CMO Club, K-9s For Warriors (advisory board) and the University of Colorado Leeds School of Business.
Jeff Roach – Chief Strategy Officer at Fuel Youth Engagement
As the Chief Strategy Officer and Chief Creative Officer at Fuel, Roach is tasked with strategic planning and consumer trends and insights surrounding digital experiences for global youth brands. With 20 years in advertising and marketing communications, and a majority in youth marketing, Roach has launched products, developed brands, influenced opinion, and won share. Prior to joining Fuel, Roach was the VP of strategy at Youthography, and the Executive Creative Director of Glitteration (a reference to millennials as the glitterati generation), where he worked on hundreds of youth marketing campaigns in virtually every category, including work for BlackBerry, Bubblicious, Mattel, Microsoft, Procter & Gamble, and Ubisoft. Roach started his career as an art director, and went on to become a copywriter, strategic planner and creative director, with a career highlight that includes a CASSIE award for advertising effectiveness, for his role in a youth tobacco cessation campaign. Most recently, he has spoken at Adobe MAX SoDA Happy Hour, SXSW 2013, and Digital Hollywood in Marina Del Rey.
Jonathan Perelman – Vice President at BuzzFeed
Jonathan Perelman is the Vice President of BuzzFeed Motion Pictures (BFMP). He is responsible for operations, business management, branded advertising of BFMP. Prior to BuzzFeed, Jonathan spent over six years at Google as the Global Lead for Industry Relations. He is a Sr. Fellow at the Center for the Digital Future at the USC Annenberg School, serves on many industry boards including Advertising Week (US and Europe), Internet Week and Ad:Tech, and is a member of the World Economic Forum’s Global Agenda Council Future of Media and Entertainment. Jonathan advises a number of startups, and is a member of several foreign policy think tanks. He’s also an investor in early stage tech and media companies. He lives in Los Angeles with his wife and two boys.