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April 2018

LIMA Webinar: What Makes A Good Celebrity/Influencer Licensing Program?

April 25 @ 12:00 pm - 1:00 pm
When it comes to establishing themselves as licensed brands, not all celebrities and social media influencers are created equal. What separates the good ones from the bad? What are the characteristics that a licensee needs to study when they look at a potential deal, and what kinds of commitments should be expected from both sides? Daniel Landver, CEO of Digital

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