What do you see when you look into the future? Do you see opportunities and breakthroughs or problems and obstacles? Store brands is based on optimism. It is all about taking advantage of the future and growing. That is what you will see for yourself if you exhibit or attend PLMA’s 2017 Private Label Trade Show.
You can become part of this exciting phenomenon. Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.