When it comes to establishing themselves as licensed brands, not all celebrities and social media influencers are created equal. What separates the good ones from the bad? What are the characteristics that a licensee needs to study when they look at a potential deal, and what kinds of commitments should be expected from both sides? Daniel Landver, CEO of Digital Brand Products, and Jeremy Saul, CEO of memBrain Brands, offer case studies and perspectives on this burgeoning area of the licensing business.
Wednesday April 25
12PM – 1PM US EDT
Webinars are free to current LIMA members; $200 per line for non-members.