Every company is under pressure to grow their footprint and revenues. Many brands are looking for ways to do so on a global basis. In this discussion, Pete Canalichio of Licensing Brands shares his findings and experiences on what it takes to build valuable assets and to generate more value from those assets against a backdrop of rising consumer expectations around experiences and what consumers get for free. He’ll look at several brand examples including how a game like Halo generates millions in revenue through long term storytelling, partnerships and the judicious use of technology.
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