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LIMA YPN Field Trip with Striker Entertainment – Brand Presence & Retail Activation: Mall, Specialty & Mass
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December 4 @ 3:30 pm - 6:00 pm

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YPN

Join LIMA’s YPN group as our friends from Striker Entertainment take us on a journey through Topanga Mall for an upclose look at Brand Presence and Retail Activation: Mall, Specialty & Mass. Learn from partners Marc Mostman and Russell Binder as they walk through:

  • How Key Brands (Striker controlled and other) have different presence at each retailer
  • Demographic audience for each retailer – what’s different, what stays the same?
  • How does packaging change, age change, product categories change?
  • Floor space, who owns it
  • A Retail ‘Audit’ of key accounts in a few departments
  • Licensees – Who does what? Who sells where?

Monday, December 4th
3:30 – 6PM
Topanga Mall
6600 Topanga Canyon Blvd
Woodland Hills, CA 91303

Following our walk through, we will gather at XOC Tequila Grill for drinks and appetizers courtesy of Striker Entertainment, and a whole lot of networking!

REGISTER NOW

Note: this event is designed for – and restricted to - young licensing professionals (35 and under) in the early stages of their careers.

Contact Steve Sparacino at ssparacino@licensing.org for more details, and how to get involved in LIMA’s Young Professionals Network.

Details

Start:
December 04, 2017 @ 03:30 PM
End:
December 04, 2017 @ 06:00 PM
Category:
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Venue

Topanga Mall
6600 Topanga Canyon Blvd 91303 United States
+ Google Map

Organizer

LIMA