Upcoming Webinars
All times U.S. Eastern
Webinar - Licensing a Brand in the International Market
Description: "Licensing a Brand in the International Market" will provide insight into the ways in which licensors and licensees can effectively engage in licensing globally, while mitigating associated risks. Presented by Matthew Young, head of the Electrolux Global Brand Licensing group; and Pamela Deese, a partner in the intellectual property group Arent Fox LLP.
Start: 03/07/2012 12:00 PM
End: 03/07/2012 1:30 PM
Registration: Click Here to Register
Webinar - Fit and Leverage: Key Ingredients for Brand Extension Success
Description: "Fit and Leverage: Key Ingredients for Brand Extension Success" will present proprietary research from Parham & Santana to help licensing professionals unlock the critical element to long-term brand extension success. Presented by John Parham, President and Director of Branding, Parham & Santana; and Dr. Edward M. Tauber, Founder and President of Brand Extension Research, and a Research Associate at Parham Santana.
Start: 04/04/2012 12:00 PM
End: 04/04/2012 1:30 PM
Registration: Click Here to Register
Webinar - Insights on the Children’s Market
Description: Presented by Kathleen Cella, Director of the KIDS (Kids Industry Data Service) business at The NPD Group, this webinar will presents an overview of the kids’ licensing and product market. The session will coveri topics such as assessing opportunities by category for spending on kids, understanding differences by season, gaining insight into how much children impact purchasing decisions and exploring available licenses in the marketplace.
Start: 04/18/2012 12:00 PM
End: 04/18/2012 1:30 PM
Registration: Click Here to Register
Past Webinars
In addition to free access to upcoming webinars, LIMA members have full access to our archive of more than 25 past webinars! Simply sign in to the LIMA Members Only section to access the full archive!
Past webinars include:
- Managing Social and Environmental Compliance
- Valuing Your Brand
- ABCs of Creating a Style Guide
- Art Licensors’ Top 10 Mistakes
- Marketing to Teens & Tweens
- Food & Beverage Licensing
- Preparing Your Art for a Licensing Program
- CPSIA Update
- Case Studies in Corporate Brand Licensing 2010
- Demystifying Market Research
- Linking Licensing with Cause Marketing & Corporate Social Responsibility
- Art Licensing: Business in Full Color
- The Top 10 Issues Every Licensor and Licensee Should Watch Out For
- How Social Media Can Help Build Your Business
- Licensing Reporting Risks and Red Flags
- Presenting to Retail
- Anatomy of a Contract
- How to Choose the Right License and Make It Work for You
- Making a Celebrity Licensing Program Work
- Best Practices in Adminiserting a Licensing Agreement
- Unique Opportunities in Sports and Collegiate Licensing – Ohio State
- Unique Opportunities in Sports and Collegiate Licensing – NBA
- Anatomy of a License Agreement
- Social Compliance Programs in Manufacturing
- What Does the CPSIA Mean to Your Business?
- Case Studies in Corporate Brand Licensing
- Evaluating Licensed Properties
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