LIMA Webinar Series


Upcoming Webinars

LIMA Webinar Series

November 12, 12:00pm EDT: Defining the Brand – Beyond the Obvious

Most brands were launched on the strength of a single product or idea, but the successful ones are able to look strategically at the brand’s equity and devise expansion and extension opportunities. For brand owners, a strategic, methodical look at the brand can lead them in new product and service directions. For licensing agents, that kind of brand consultancy can bring added business beyond just the licensing dollars. And retailers and licensees need to be savvy about how they evaluate whether a brand has the right qualities to help build their own businesses.

In this presentation, based on real-world success stories and proven methodologies, John Parham, President, Director of Branding at Parham Santana, will outline opportunities to define the brand, and grow brand value for all parties.


Webinar Archive

In addition to free access to upcoming webinars, LIMA members have full access to our archive of more than 70 past webinars! Simply sign in to the LIMA Members Only section to access the full archive!

Past webinars include:

  • Managing Social and Environmental Compliance
  • Turning Social Media Into E-Commerce
  • Valuing Your Brand
  • ABCs of Creating a Style Guide
  • Marketing to Teens & Tweens
  • Food & Beverage Licensing
  • Preparing Your Art for a Licensing Program
  • CPSIA Update
  • Making Strategic Sense of Social Media
  • Demystifying Market Research
  • Anatomy of a License Agreement
  • Linking Licensing with Cause Marketing & Corporate Social Responsibility
  • Art Licensing: Business in Full Color
  • The Top 10 Issues Every Licensor and Licensee Should Watch Out For
  • How Social Media Can Help Build Your Business
  • Art Licensors’ Top 10 Mistakes
  • Licensing Reporting Risks and Red Flags
  • Presenting to Retail
  • Identifying & Leveraging a Brand’s Hidden Assets
  • How to Choose the Right License and Make It Work for You
  • Making a Celebrity Licensing Program Work
  • Best Practices in Adminiserting a Licensing Agreement
  • Unique Opportunities in Sports and Collegiate Licensing – Ohio State
  • Unique Opportunities in Sports and Collegiate Licensing – NBA
  • Anatomy of a License Agreement
  • Social Compliance Programs in Manufacturing
  • What Does the CPSIA Mean to Your Business?
  • Case Studies in Corporate Brand Licensing
  • Evaluating Licensed Properties