LIMA Webinar Series

 LIMA Webinar Series

Upcoming Webinars

October 7: The Ins and Outs of Fashion Licensing
The licensing of fashion brands is one of the four largest sectors of the licensing business, and presents a number of unique challenges. Nancy Ostroff, who teaches the Business of Licensing Course at Fashion Institute of Technology, and Gail Stern of The Licensing Company at Global Brands Group, will offer insights on such areas as brand positioning, distribution decisions, sub-branding, consistency of vision and other aspects of this complex business.

October 21: Licensing Original Art
Jim Benton, creator of such properties as It’s Happy Bunny and Dear Dumb Diary, will discuss the steps that need to be taken to turn a character and publishing property into a licensing property, including both creative and business considerations.

Webinar Archive

In addition to free access to upcoming webinars, LIMA members have full access to our archive of more than 70 past webinars! Simply sign in to the LIMA Members Only section to access the full archive!

Past webinars include:

  • Managing Social and Environmental Compliance
  • Turning Social Media Into E-Commerce
  • Valuing Your Brand
  • ABCs of Creating a Style Guide
  • Marketing to Teens & Tweens
  • Food & Beverage Licensing
  • Preparing Your Art for a Licensing Program
  • CPSIA Update
  • Making Strategic Sense of Social Media
  • Demystifying Market Research
  • Anatomy of a License Agreement
  • Linking Licensing with Cause Marketing & Corporate Social Responsibility
  • Art Licensing: Business in Full Color
  • The Top 10 Issues Every Licensor and Licensee Should Watch Out For
  • How Social Media Can Help Build Your Business
  • Art Licensors’ Top 10 Mistakes
  • Licensing Reporting Risks and Red Flags
  • Presenting to Retail
  • Identifying & Leveraging a Brand’s Hidden Assets
  • How to Choose the Right License and Make It Work for You
  • Making a Celebrity Licensing Program Work
  • Best Practices in Adminiserting a Licensing Agreement
  • Unique Opportunities in Sports and Collegiate Licensing – Ohio State
  • Unique Opportunities in Sports and Collegiate Licensing – NBA
  • Anatomy of a License Agreement
  • Social Compliance Programs in Manufacturing
  • What Does the CPSIA Mean to Your Business?
  • Case Studies in Corporate Brand Licensing
  • Evaluating Licensed Properties