LIMA Webinar Series

 

Upcoming Webinars

LIMA Webinar Series

October 1st, 12:00pm EDT: What You Need to Know About Licensing in Mexico
Mexico has a vibrant licensing business, but as in any other market, a brand owner or licensee coming from outside needs to be aware of the ins and outs of doing business there. This session will offer both a broad sense of the Mexican retail, licensing and marketing landscape, as well as spotlighting specific factors that need to be taken into account when considering opportunities there.

Webinar Archive

In addition to free access to upcoming webinars, LIMA members have full access to our archive of more than 70 past webinars! Simply sign in to the LIMA Members Only section to access the full archive!

Past webinars include:

  • Managing Social and Environmental Compliance
  • Turning Social Media Into E-Commerce
  • Valuing Your Brand
  • ABCs of Creating a Style Guide
  • Marketing to Teens & Tweens
  • Food & Beverage Licensing
  • Preparing Your Art for a Licensing Program
  • CPSIA Update
  • Making Strategic Sense of Social Media
  • Demystifying Market Research
  • Anatomy of a License Agreement
  • Linking Licensing with Cause Marketing & Corporate Social Responsibility
  • Art Licensing: Business in Full Color
  • The Top 10 Issues Every Licensor and Licensee Should Watch Out For
  • How Social Media Can Help Build Your Business
  • Art Licensors’ Top 10 Mistakes
  • Licensing Reporting Risks and Red Flags
  • Presenting to Retail
  • Identifying & Leveraging a Brand’s Hidden Assets
  • How to Choose the Right License and Make It Work for You
  • Making a Celebrity Licensing Program Work
  • Best Practices in Adminiserting a Licensing Agreement
  • Unique Opportunities in Sports and Collegiate Licensing – Ohio State
  • Unique Opportunities in Sports and Collegiate Licensing – NBA
  • Anatomy of a License Agreement
  • Social Compliance Programs in Manufacturing
  • What Does the CPSIA Mean to Your Business?
  • Case Studies in Corporate Brand Licensing
  • Evaluating Licensed Properties