Licensing University Schedule – 2015

MONDAY, JUNE 8
9:00 – 11:15 am — The Basics of Licensing
11:30 am – 1:00 pm — The Basics of International Licensing
11:45 am – 12:45 pm — Digital Media Licensing Summit: Opening Fireside Keynote
2:45 – 1:30 pm — Digital Media Licensing Summit: The New Fashion & Beauty Influencer
1:30 – 2:45 pm — Digital Media Licensing Summit: Geek is Chic! How Digital Influencers are Shaping the World of Games & Electronics
2:00 – 3:45 pm — The Basics of Licensing Law
2:15 – 3:00 pm  – Digital Media Licensing Summit: Influencing the Home & Beyond
3:00 – 3:45 pm — Digital Media Licensing Summit: Closing Keynote Fireside

TUESDAY, JUNE 9
8:00 – 9:00 am — Opening Keynote Panel: The Future of Retail
9:30 – 10:45 am
– Royalty Rate Trends
– How to Maximize the Effectiveness of Your IP Program Through Promotion
11:15 am – 12:30 pm  
– Key Factors To Consider Before Jumping Into Art Licensing
– Streaming Entertainment Trends, And How They Will Affect Licensing
1:00 – 2:15 pm  
– How To Build A Licensing Plan
– Sports & the Global Licensing Market
2:30 – 3:30 pm  – The Big Interview
4:00 – 5:15 pm  
– Tapping Into The Power of the U.S. Hispanic Consumer
– Royalty Reporting From Global Markets

WEDNESDAY, JUNE 10
8:00 am – 9:45 am — Roundtable Discussions: Session 1
10:15 am – 12:00 pm — Roundtable Discussions: Session 2
12:30 – 1:45 pm
– Monetizing Hot Market Events & Micro Moments
– Working With Agents & Consultants
2:15 – 3:30 pm  
– Anatomy of a Licensing Agreement
– Testing the Limits of Your Licensing Program
4:00 – 5:15 pm  
– Leveraging Licensing for Positive Brand Affiliation
– Licensing For Growth: Winning Strategies To Generate & Maintain Growth

THURSDAY, JUNE 11
 9:00 – 10:15 am  
– Online, OnProduct & OnStreet Enforcement – A Comprehensive Brand Protection Model
– How Kids View Brands Globally…& Locally
10:45 am – 12:00 pm  
– The Right Fit
– Licensed Products & Digital Marketing: Making It Work