CLS Information
LIMA’s Certificate of Licensing Studies program is preparing to kick off its 2011-2012 session!
CLS is the only year-long educational program filled with interesting and timely seminars on all facets of the licensing industry. The CLS program is targeted to that person who is looking to either begin their career in licensing, or for those already established in the industry who wish to learn about different areas of and issues in the broad spectrum of licensing.
Licensing University:
Students begin the program with in-person classes through Licensing University at the Licensing International Expo in Las Vegas from June 13-5, 2011. Although attendance is encouraged, recorded presentations of these seminars can be made available for those students unable to attend in person.
Sessions from Licensing University to include:
Getting Your Brand Ready For Licensing – Learn best practices from a panel of licensing experts who head up some of the world’s leading licensing programs. The panel will cover how to successfully develop and manage a brand licensing program, including style guide creation, licensing plan development, licensee selection criteria, product development tracking and approvals, contract and royalty administration, and auditing. Lead by: Brooke Bridges, The Beanstalk Group
Thinking Outside the Big Box: Retail Strategies Beyond the Top 12 – Most retailers, large and small, are demonstrating unique strategies in this economic climate. One commonality is their innovative use of brands to generate traffic. All are using private label programs, corporate brands and trademarks, and licensed properties to create innovative direct-to-retail exclusives that are generating excitement and demand from consumers. This presentation will outline successful retail strategies for staying relevant to consumers and lasting beyond the economic downturn. Lead by: Todd Donaldson, IMC Licensing and Mike Slusar, Brandar Consulting
Exclusive online sessions to include:
How to Sell a License – Learn proven techniques used to successfully pitch and sell a license. Attendees will learn procedures that will enable them to maximize the profitability of their licenses in their careers. Lead by: Danny Simon, The Licensing Group
Extending Your Brand Globally – Through case studies, learn how to determine which markets hold the greatest potential, how to identify the best categories for licensing, and how to tailor the program to the local retail environment and consumer tastes. Lead by: Ciaran Coyle, The Beanstalk Group
Mentor Program:
Each student will be assigned a mentor to help guide them through their final project for the CLS program. Mentors are leading members of the licensing industry who share their extensive practical experiences on a one-on-one basis.
All students in the program must complete all of the core courses as well as work on a mentorship project. Once the requirements have been met, they will receive their CLS Certificate at a graduation ceremony at the start of the following year’s Licensing Expo during LIMA’s Annual Meeting.
Who is the Ideal CLS Participant?
The CLS program is targeted to that person who is looking to either begin their career in licensing, and for those already established in the industry who want to learn about different areas of and issues in the broad spectrum of licensing. While the program is focused mainly on the business side of licensing, attorneys and accountants who seek a more extensive understanding of the licensing industry will find many of the courses directly applicable to their daily practices.
What is the Cost of the Program?
Tuition for Non-LIMA Members is $1395 and $595 for LIMA Members. Tuition includes all classroom, off-site and online tuition fees.
For a complete list of CLS courses, please download the 2011-2012 CLS brochure.
