CLS is the only year-long educational program filled with interesting and timely seminars on all facets of the licensing industry. The CLS program is targeted to that person who is looking to either begin their career in licensing, or for those already established in the industry who wish to learn about different areas of and issues in the broad spectrum of licensing.
Students begin the program with in-person classes through Licensing University at the Licensing International Expo in Las Vegas from June 1-4, 2009. Although attendance is encouraged, recorded presentations of these seminars can be made available for those students unable to attend in person.
Sessions from Licensing University to include:
Using Demographic Trends to Grow Your Licensing Business - Demographics may be the most important force in driving consumer trends, yet they have been little recognized by the licensing industry. This panel presentation will deliver actionable data on some of the most important demographic trends in the U.S. and how they are creating opportunities for licensing. Lead by: Stephen Reily, IMC Licensing
Royalty Rate Trends - Royalties and other compensation issues are a constantly moving target. This session will help you zero in on the current benchmarks relevant to YOUR business, especially in these licensing categories: Celebrity, Art, Entertainment, Corporate and Sports. Lead by: Debra Joester, The Joester Loria Group
Royalty Rate Trends - Royalties and other compensation issues are a constantly moving target. This session will help you zero in on the current benchmarks relevant to YOUR business, especially in these licensing categories: Celebrity, Art, Entertainment, Corporate and Sports. Lead by: Debra Joester, The Joester Loria Group
Exclusive online sessions to include:
How to Sell and Talk to Retailers in 2011 - You can’t keep using the same approaches, terminology and talk track when your retailers’ marketing and brand strategies are changing at lightening speed! The good news is, most retailers are focused on the same themes – they’re just using different words to describe them. Learn three power themes and corresponding buzz words, phrases and concepts that will pop your 2011 presentations and transform your talk track. Lead by: Carol Spieckerman, newmarketbuilders
Extending Your Brand Globally - This session will help you employ the “think global, act local” strategy for developing and executing an international licensing program. Through case studies, learn how to determine which markets hold the greatest potential, how to identify the best categories for licensing, and how to tailor the program to the local retail environment and consumer tastes. Lead by: Ciaran Coyle, The Beanstalk Group
Each student will be assigned a mentor to help guide them through their final project for the CLS program. Mentors are leading members of the licensing industry who share their extensive practical experiences on a one-on-one basis.
All students in the program must complete all of the core courses as well as work on a mentorship project. Once the requirements have been met, they will receive their CLS Certificate at a graduation ceremony at the start of the following year's Licensing Expo during LIMA's Annual Meeting.
Who is the Ideal CLS Participant?
The CLS program is targeted to that person who is looking to either begin their career in licensing, and for those already established in the industry who want to learn about different areas of and issues in the broad spectrum of licensing. While the program is focused mainly on the business side of licensing, attorneys and accountants who seek a more extensive understanding of the licensing industry will find many of the courses directly applicable to their daily practices.
What is the Cost of the Program?
Tuition for Non-LIMA Members is $1395 and $595 for LIMA Members. Tuition includes all classroom, off-site and online tuition fees, as well as all course materials as required by faculty.
For a complete list of CLS courses, please download the 2010-2011 CLS brochure.
- Marie Gagliani, Dr. Seuss Enterprises, CLS '08 Graduate
"LIMA's CLS program offered me a comprehensive insight into the licensing business brought first hand by renowned licensing executives, allowing me the chance to learn from and network on a personal level with the industries upper echelon. I highly recommend the course for anyone that is new to the industry, looking for a refresh or simply exploring career growth."
- Alex Schondorf, Paramount Licensing, CLS '07 Graduate
"The CLS Program is extraordinarily beneficial to the novice and experienced licensing professional alike. With accommodating classes, relevant topics and experienced professors, you are sure to walk away well informed and conversant in all topics related to licensing. A worthwhile investment!"
- Judith Yellin, Brandgenuity, CLS '07 Graduate
"I would highly recommend the CLS program to those new to licensing. The program does a great job of explaining both the marketing and legal side of the licensing business. I found the CLS courses to be very interesting as well as informative. It was great to learn from licensing executives and hear their different perspectives on the business."
- Josh Goodstadt, NFL Players Association, CLS '06 Graduate
- Leigh Anne Brodsky, President, Nickelodeon
"The program is long overdue. A certificate will soon become a requirement for working in the industry."
- Neil Friedman, President of Mattel Brands
"It's a slam dunk for anyone looking to pursue a career in licensing."
- Sal LaRocca, Sr. Vice President, NBA Entertainment
"If you are serious about becoming an expert in our dynamic industry, there is no better investment you can make than in the knowledge you'll gain in the Certificate of Licensing Studies program!"
- Nat Milburn, Vice President, Global Licensing, Newell Rubbermaid