Bio – Joe Mimran

Joe Mimran, Founder Joe Fresh, Club Monaco, Alfred Sung, Caban. Dragon on CBC’s Dragons’ Den

 Joe Mimran is a retail, fashion, and business pioneer who has helped build some of our best-known brands: Joe Fresh, Club Monaco, Alfred Sung, Caban. He’s now a Dragon on CBC’s hit show Dragons’ Den.

As founder and former Creative Director of Joe Fresh, Joe Mimran oversaw the brand’s design and retail concepts, and made it the country’s second largest apparel brand. Mimran conceived the Joe Fresh brand, for Loblaw Companies, with a vision of well-designed, well-priced clothes for a broad audience. It was launched in 2006, in 40 supermarket locations. Today, Joe Fresh is sold in 350 stores in Canada and internationally.  In 2001, Mimran founded Joseph Mimran & Associates, a consulting firm that worked with global retailers, such as Woolworths in South Africa, Saks Fifth Avenue in the United States, and Coles in Australia. In 2003, Loblaw tapped Mirman to design home products for President’s Choice, followed by all general merchandise categories by 2009.

During his time as Chairman of the Fashion Design Council of Canada, Mimran helped grow Toronto Fashion Week into a global platform. Mimran was the honorary Chairman of the inaugural Canadian Arts and Fashion Awards, and the recipient of the Canadian Style Award. He has also been recognized with The Design Exchange award along with his wife, Kimberley Newport-Mimran, the co-founder of Pink Tartan. He has recently been inducted into Canada’s Marketing Legends Hall of Fame. He’s been featured in publications including The New York TimesBloomberg BusinessWeek, and The Globe and Mail. A patron of the arts, Mimran’s philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, Is a Luminaire for Luminato Arts Festival. He is also a founding partner of Gibraltar Ventures and Chairman and Co Ceo of Gibraltar Growth a public company trading on the TSX.