Bio – Dan MacKenzie
Vice-President and Managing Director, NBA Canada
As Vice-President and Managing Director of NBA Canada, Dan MacKenzie is responsible for the development and growth of the league’s business in Canada through the platforms of television and digital media, marketing and retail partnerships, licensing, special events and basketball development. In addition, Dan manages the league’s relationship with the Toronto Raptors, given their unique position as the lone NBA team in Canada. Under Dan’s leadership, both the popularity and business of the NBA are at all-time highs.
Dan began his career at NBA Canada in 1998 and spent five years managing NBA Canada’s event properties and basketball development initiatives. In 2003, Dan moved to Paris, France to lead the NBA Europe Games, an exhibition series that featured the San Antonio Spurs and the Memphis Grizzlies playing games in Paris and Barcelona.
From Europe, Dan moved to TSN to be the Senior Marketing Manager for the group’s sports specialty channel. In 2005, Dan returned to NBA Canada, where he assumed the role of Director of Marketing. In 2007 he was promoted to General Manager, and in January 2011 was promoted to Vice-President and Managing Director. Dan holds a Bachelor of Commerce degree from McMaster University, a Bachelor of Education degree from Brock University and is a graduate of George Brown College’s Sport and Event Marketing program.
Dan currently lives in Guelph with his wife Nancy, his two children Ben and Ella and their dog Oakley (named after Dan’s favourite Raptor of all-time).