LIMA in Canada
Official Representative of LIMA in Canada
LIMA’s mission as the leading trade organization for the global licensing industry is to foster the growth and expansion of licensing around the world and create awareness of the benefits of licensing to the business community at large. Licensed merchandise and services are all around us, from Calvin Klein underwear and Michael Kors watches, to Starbucks Frappuccinos and Popeye’s canned spinach, as well as a galaxy of Star Wars and Disney Frozen merchandise! As licensing has become such a major factor globally, LIMA has been increasing its activities around the world, and is now establishing a presence in Canada.
LIMA Canada’s goal is to provide education, and to establish a network of licensing professionals with the goal of forming a closely knit Canadian licensing community. We are looking to reach not only people directly involved in licensing, but also those from a broader business base in Canada who are connected to our far-reaching industry.
Andrew Menceles, President of Toronto based JAM Brands Inc., has been appointed the Director of LIMA Canada. He has over 30 years of experience in Licensing on both the licensor and licensee sides, as well as in importing, distribution and product development of consumer products. JAM Brands is an agent as well as a brand owner and licensor, operating in North America and globally. Andrew will be assisted by an impressive roster of licensing executives who make up the LIMA Canada Board of Advisors.
Click here for an introduction to licensing. For questions about getting involved with LIMA Canada, please contact Andrew Menceles directly.