You Never Know What’s Going To Light The Fuse

Posted by Marty Brochstein on May 22, 2009

You never know what’s going to light the sales fuse on a long-existing product, as per this Washington Post article this morning. The article (“It’s Made of 100% Cotton; Its Sales Are 99% Ironic”) tells the story of the Three Wolf Moon” t-shirt that’s suddenly shot to the top of the amazon.com apparel lists. The sudden popularity of the shirt, which has been around for years, was launched by “a snarky link from CollegeHumor.com.” Check out the article at:

http://www.washingtonpost.com/wp-dyn/content/article/2009/05/21/AR2009052104472_2.html?hpid=topnews