Summer Reading: The LIMA Marketing Edition

Posted by LIMA Marketing on June 27, 2017

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Summer Reading: LIMA Marketing Edition

Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help.

CHRISTINA’S RECOMMENDATIONS

Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck

“News has little value on its own, but the marketer who can skillfully spin, interpret and re-mix it in his or her own signature style can often tell a story that is more powerful and memorable than the actual news itself.”

Story. Of. My. Life.

As a marketer, I am on a constant storytelling quest.  It’s a little bit journalism, a little bit PR – as well as equal parts fun and frustrating. How do you package and/or repackage your story?  In my case, I’m looking to tell LIMA’s story, to promote our research and our global reach and every benefit in between. For the licensing industry, it’s launching a new program or product – and perfecting the messaging around it.  Content marketing is a strategic approach to SMM – it’s about creating a clear sense of purpose to your social media feed(s) and not just indiscriminately posting items or updates. You need to decide what you want to accomplish, how your content will get you there, and who your target audience is that’s consuming it.

It comes back to an age-old question: how do you “keep it fresh”?  Only in 2017, you’re editing the question a touch so that it now reads how do you “keep it fresh and impactful, make it visually interesting and cut through the clutter in an age where you have about 27 seconds to tell your story before you’ve lost your audience.”

Whether you’re “battling” with a direct competitor or simply vying for attention in a vastly oversaturated space… the struggle, as they say, is real.

So if it’s battle-ready that you wish to be… start with Jab, Jab, Jab, Right Hook: How to Tell  Your Story in a Noisy Social World.

Written by New York Times bestselling author and social media expert Gary Vaynerchuk, this book has been around since 2013 – but the content is still incredibly relevant.  If you are in licensing – whether your company be big or small – and looking to gain a full circle understanding of the social landscape, this is your go-to social media book.  It will illustrate how to execute an effective marketing campaign – showing, not just telling, how to do it right.

Content reigns king and needs to be adapted to each social media platform – you need to give people not only a reason to visit your page(s), but a reason to come back.  Let this book be your personal trainer – it’s fast-paced and interesting enough to even call it a worthy beach read.

WHAT I’M READING NOW

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals –this updated edition of Idris Mootee’s book illustrates how to connect business strategy with brand strategy. “This essential handbook of brand marketing offers an encyclopedia of do’s and don’ts, including new case studies of how these concepts are being used by the world’s most successful and valuable brands.”

NEXT UP

  • The Magnolia Story – because I would love to spend an afternoon hanging out with Chip and Joanna Gaines – and because they are quickly becoming a licensing success story!!
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team– the latest version is coming out in October with updated trends and technologies!

 

STEVE’S RECOMMENDATIONS

Will It Fly – Pat Flynn

Let’s face the facts. Life is hard, and in order to achieve what we want, we must do something that has never been done – or find a new way to tell an old story.

No matter what business you are in, rivals will be everywhere.  Going out on the entrepreneurial limb is both competitive and frightening.  But why should that stop you?  And how can you do something new and different to make yourself stand out?

“NASA has never launched a mission just because it ‘sounded like a good idea’, and neither should you.” – Pat Flynn

Pat Flynn is an American entrepreneur, blogger, and podcaster who’s known for his website Smart Passive Income, where he conducts income experiments and shares the results. He has been featured in The New York Times and Forbes Magazine for his expertise within online entrepreneurship, and digital marketing. In his book, Will it Fly he systematizes the foundation of how to validate your next business idea:

  1. Mission Design
  2. Development Lab
  3. Flight Planning
  4. Flight Simulator
  5. All Systems Go

This five part series truly opens up the spectrum of organizing your idea before actually launching it to the masses. When coming up with something compelling, whether it’s a piece of content, or even a product to share, we tend to get anxious and excited.  For example, Evan Williams developed a podcasting platform called Odeo. The platform didn’t take off, due to Apple’s podcast platform on ITunes that was soon launched right after. He went on to co-found Twitter.

We as marketers always have to keep our competition top-of-mind and, as we strive to come up with our next BIG idea, just keep singing, “Anything you can do, I can do better.”

WHAT I’M READING NOW

The Power of Broke: This instant New York Times bestseller from Fubu Founder, and Shark Tank star, Daymond John is really compelling on why starting a business on a narrow budget can be an entrepreneur’s highest competitive advantage. He goes in-depth on how brands, companies, and start-ups can leverage their power of broke to achieve success, fame, and profit.

NEXT UP

  • Modern Romance: An Investigation – As a huge follower of Aziz Ansari, I just finished watching the second season of “Master of None,” and am curious to see if his book reflects the show itself in a TV series manner.
  • Sick in the Head: Another amazing writer, producer, and director, Judd Apatow pens a montage of hilarious conversations from some of Hollywood’s most famous comics talking about their real-life experiences. When I moved to New York City, I had always aspired to try out stand-up comedy –and maybe this book will give me that little nudge to go for it!

And, with that, we wish you happy summer reading – hopefully with a few good takeaways!  If you need us… we’ll be at the beach.