LIMA Licensing Blog

Kelvyn Gardner

Visiting Korea Character & Licensing Fair

I was fortunate enough last week to visit Seoul to speak at the newly-renamed Korea Character and Licensing Fair. The change of name is important, for once, as it was very much influenced by government agencies KOCCA its offshoot project, CreateNew. These two agencies are charged with supporting both existing companies and new ventures. They are specifically dedicated to the

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Patricia Napier-Fitzpatrick

10 Tips to Help You Master the Art of Networking and Stand Out from the Crowd

This post originally appeared on etiquette-ny.com. Technical skills and knowledge account for 15 percent of the reason you get a job, keep a job, and advance in a job. Eighty –five percent of your success is connected to your people skills. -Based on research conducted by Harvard University, The Carnegie Foundation, and The Standard Research Institute. Arrive on time. It

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LIMA Marketing

Pokémon Go-ing for World Gaming Dominance… Is the Licensing World Next?

If you were at this year’s Licensing Expo Keynote, you may have heard Hasbro’s Simon Waters mention the rise of the “phigital” experience.  Looking for an example of this?  All you have to do is step outside. Pokémon Go is the new smartphone game phenomenon that merges the physical world with the digital world.  The object is simple:  go.  Go

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The Journey to Licensing Show Las Vegas ´16

The journey to Licensing Show Las Vegas is a trip that everyone related or interested in the Brands, Licences, and Characters should do at least one time in their life. Why? The answer is simple, it is a place where you can find the larges amount of companies, characters and agents from the licensing sector around the globe gathering together

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Marty Brochstein

Keep Calm and Carry On? That Seems To Be Early Post-Brexit Consensus

Much of the licensing industry was literally leaving Las Vegas as Britons voted and the ballots were counted on the “Brexit” referendum whose results point toward the UK leaving the European Union in 2018. It’s no overstatement that since the media began calling the results at about 9:30 pm Vegas time – just before a host of industry executives were

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Christian Fortmann, LL.M.

Brexit and the Licensing Business: A Legal View

The United Kingdom has voted to leave the European Union. We’ve already heard from Kelvyn Gardner about it, detailing his view on what that may mean for the licensing industry. My position looks in more detail at how a Brexit – if and when it finally comes about – might affect intellectual property rights, which, as we know, are the

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Utku Tansel

Chinese Rival Takes On New Shanghai Disney Park

As I also explore in our forthcoming global briefing of “Experiential Licensing: Consumer Fundamentals Falling into Place”, Disney Shanghai Theme Park in China has been one the world’s most anticipated attractions in recent years, which is also the new “Experiencing is everything” phenomenon fuelled by “The New Consumerism”. Today’s consumers are redefining their values and priorities, leading to the birth

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LIMA Marketing

Licensing Expo 2016 Wrap-Up – What We #SpottedAtExpo

The LIMA marketing team is back from licensing’s biggest international event – an exciting week filled with meetings, learning, networking, celebrating and advancing the business of licensing!  Monday, June 20             For some, the show starts on Tuesday – but for the LIMA crew it kicked off on Monday with Licensing University and the Digital

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Kelvyn Gardner

Brexit and the Licensing Business: One Man’s View

Now that the EU membership campaign, and the election itself, is officially over, I reckon that it’s OK for me to go on the record with my personal view. I should qualify that by clarifying that these are my views, not necessarily those of LIMA as a whole, nor of the licensing industry as a whole. In regards to the

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LIMA Marketing

Top 10 Things You Need to Know Before You Go to Expo

Licensing Expo is the biggest event of the year. It can be intimidating, trying to prepare and make sure all of your bases are covered.

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