LIMA Licensing Blog

Robert Ambrose

More Reality than Virtual: How VR is Disrupting Licensing, Rights and Royalties

The massive and immediate success of Pokémon Go caught many industry observers on the hop. The smartphone app proved that the right augmented reality (AR) or virtual reality (VR) content can generate real revenue—and far-reaching demand. It highlights the need for licensees to be ready to respond fast to surprise consumer hits: the Pokémon sensation drove Character World to do

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Utku Tansel

China Abolishes Its One-Child Policy: Cross-Industry Impact On Licensing

As I investigate in Euromonitor’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, after over 30 years and increasing pressure for change, the Chinese government decided to abolish its controversial one-child policy in 2015 which will help to increase birth rates in the coming years, fuelling consumption and benefiting consumer businesses, including licensing.

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LIMA Marketing

Oh Snap! The 90s are Back

  On a social media mission, LIMA’s marketing team ventured to Urban Outfitters in Midtown this week – and walked right back into 1994. Babydoll dresses, chokers, overalls, track suits, plaid…  it has all returned like a re-run of My So Called Life. The yen for all things 90s extends far beyond fashion, though, with studios reviving everything from Trolls to Full(er)

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Subscription Box Services Exploring Single-Brand Box Alternatives

The companies that run subscription box services — already well-established in offering a broad array of licensed toys and collectibles in multibrand assortments – are also adding a single-brand strategy. Loot Crate, 1Up Box, Nerd Block and Funko have made their mark delivering all-encompassing pop culture boxes with a monthly or bi-monthly subscription fee, but some are trying to expand

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Matthew Bugg

On Target & the New Direction: Everyday Low Prices

This article originally appeared in The Bugg Report and is being re-published via LIMA Australia I recently had the chance to attend the Target Australia Supplier Forum in Melbourne last month, which was a platform to update the market on the new direction of Target. Guy Russo and his team gave an in-depth presentation on where the business is at and

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Kelvyn Gardner

Visiting Korea Character & Licensing Fair

I was fortunate enough last week to visit Seoul to speak at the newly-renamed Korea Character and Licensing Fair. The change of name is important, for once, as it was very much influenced by government agencies KOCCA its offshoot project, CreateNew. These two agencies are charged with supporting both existing companies and new ventures. They are specifically dedicated to the

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Patricia Napier-Fitzpatrick

10 Tips to Help You Master the Art of Networking and Stand Out from the Crowd

This post originally appeared on etiquette-ny.com. Technical skills and knowledge account for 15 percent of the reason you get a job, keep a job, and advance in a job. Eighty –five percent of your success is connected to your people skills. -Based on research conducted by Harvard University, The Carnegie Foundation, and The Standard Research Institute. Arrive on time. It

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LIMA Marketing

Pokémon Go-ing for World Gaming Dominance… Is the Licensing World Next?

If you were at this year’s Licensing Expo Keynote, you may have heard Hasbro’s Simon Waters mention the rise of the “phigital” experience.  Looking for an example of this?  All you have to do is step outside. Pokémon Go is the new smartphone game phenomenon that merges the physical world with the digital world.  The object is simple:  go.  Go

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The Journey to Licensing Show Las Vegas ´16

The journey to Licensing Show Las Vegas is a trip that everyone related or interested in the Brands, Licences, and Characters should do at least one time in their life. Why? The answer is simple, it is a place where you can find the larges amount of companies, characters and agents from the licensing sector around the globe gathering together

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Marty Brochstein

Keep Calm and Carry On? That Seems To Be Early Post-Brexit Consensus

Much of the licensing industry was literally leaving Las Vegas as Britons voted and the ballots were counted on the “Brexit” referendum whose results point toward the UK leaving the European Union in 2018. It’s no overstatement that since the media began calling the results at about 9:30 pm Vegas time – just before a host of industry executives were

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