LIMA Licensing Blog

Jonathan Faber

Licensing the Right of Publicity: A Primer

By: Jonathan L. Faber Licensing refers to a transaction involving intellectual property. While trademarks, copyright, and patents are familiar, the Right of Publicity also is the centerpiece of many licensing transactions.  The state-based Right of Publicity ensures control over most commercial uses of one’s persona.  Like copyright, the right generally survives after death for a considerable time.  Stephen Curry’s Brita

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Utku Tansel

Beauty and Personal Care Offers Further Opportunities in Licensing

By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific products as well as children’s oral care. As many celebrity

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Oliver Herzfeld

Protecting Cannabis Brand Names

By Oliver Herzfeld and Jared Mermelstein “Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!” This article originally appeared in Forbes. As a growing number of states permit activities specific to the possession, use, production and

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Kelvyn Gardner

A Note from London

I’m sure I was not alone yesterday in receiving a good many email, text and WhatsApp messages from licensing friends, colleagues and contacts wishing me to be safe and well away from the London terrorist attack. I thank all of you for your care and concern. In fact, I was in London but some miles from Westminster where it all

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Oliver Herzfeld

How To Establish A World-Class Corporate Brand Licensing Program

This article originally appeared in Forbes.   Licensing programs are an important commercial tool for corporate brand owners, enabling them to derive significant rewards from granting third parties the right to use their trademarks. In addition to generating new revenue streams, licensors benefit from: strengthened relationships, reinforced brand values and additional touch-points with existing customers; extended brand awareness, reach and

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Utku Tansel

Asia Pacific Offers Good Opportunities in Apparel, Personal Accessories and Toys Licensing

Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in licensed products sales. Apparel, accessories and toys are the top

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Oliver Herzfeld

Louis Vuitton v. My Other Bag: No License Required

This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in case of Louis Vuitton v. My Other Bag

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Utku Tansel

Licensing Industry Is Ready for the Next “Frozen”

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A Billion Dollar Character Franchises” global briefing. There have been many

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What Does the New “Unfair Contract Terms” Legislation for Small Business Mean for Australia?

From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms.  The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business (employing less than 20 people); The upfront price payable under

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LIMA India Networking Success

LIMA held its first festive networking event in India on Thursday, December 8 at Opa! Bar & Café in Mumbai. Over 25 delegates comprised of both LIMA members and non-members were in attendance. This event was one with purpose, with professionals from the licensing industry networking with different types of businesses – thus enabling business leaders and entrepreneurs the opportunity

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