LIMA Licensing Blog

Marty Brochstein

You Never Know What’s Going To Light The Fuse

You never know what’s going to light the sales fuse on a long-existing product, as per this Washington Post article this morning. The article (“It’s Made of 100% Cotton; Its Sales Are 99% Ironic”) tells the story of the Three Wolf Moon” t-shirt that’s suddenly shot to the top of the amazon.com apparel lists. The sudden popularity of the shirt,

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Marty Brochstein

Do Promotions and Consumer Products Belong Under The Same Roof?

The sometimes uneasy relationship between promotions and consumer products licensing hits the headlines again. Two years after laying off the vast majority of its consumer products licensing business to The Beanstalk Group, Universal Studios is bringing it back inhouse, creating Universal Partnerships and Licensing (UP&L). The move brings product licensing into the orbit of Stephanie Sperber, who previously headed Universal

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