LIMA Licensing Blog

Marty Brochstein

Do Promotions and Consumer Products Belong Under The Same Roof?

The sometimes uneasy relationship between promotions and consumer products licensing hits the headlines again. Two years after laying off the vast majority of its consumer products licensing business to The Beanstalk Group, Universal Studios is bringing it back inhouse, creating Universal Partnerships and Licensing (UP&L). The move brings product licensing into the orbit of Stephanie Sperber, who previously headed Universal