LIMA Licensing Blog

Marty Brochstein

Message from LIMA Japan

The following comes from Fumihiko “Pochi” Kusama, Managing Director of LIMA Japan, and Roger Berman, Advisor Dear fellow LIMA members and global licensing industry colleagues, At this time of writing (Saturday 19th March), just over one week has passed since the Tohoku-Pacific Ocean Earthquake struck Japan at 14:46 local time on Friday, 11 March 2011. The earthquake and tsunami that

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Carol Spieckerman

Retail’s Big Reveal: Transparency Transformation

Over the past couple of years, I’ve contended that transparency would be the next game-changer for retailers and brands, and the latest surge of show-and-tell schemes certainly bears that out. How is the licensing community responding? A new wave of open-door regulation in retail (both self-directed and imposed), begs licensors and licensees to incorporate regulatory accountability into their program planning,

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Marty Brochstein

When sponsorship is counterproductive

I’ve often heard discussions of instances when sponsorship and licensing butted heads, but had never really been conscious of running into one as a consumer. Then came my journey to Brand Licensing Central & Eastern Europe earlier this month. I was passing through Heathrow airport, including killing some time in the still gleaming Terminal 5 that houses British Airways. I’d

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Carol Spieckerman

Centralized, Localized, Specialized

Over the past decade, many retailers have set their sights on centralization, aiming to speed up trend and markdown reaction, achieve greater efficiency of scale, and maintain brand and assortment consistency. Although slow to embrace the shift to centralization, J.C. Penney took the plunge in the early 2000’s, abolishing its store-level buying structure under growing pressure from highly-centralized retailers such

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Yizan He

7 Key Differences in Brand Licensing Practice in Asia versus the West

Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. But in contrast to many highly acclaimed licensing deals, there are numerous spectacular failures. As a brand licensor, you need to understand some of the key differences in licensing practices in Asia versus the West, and adapt your licensing strategy accordingly.

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Carol Spieckerman

“Essay” Brands: Narrowing the Narrative

“Our intent is to own outright the strategic territory of ‘well,’ where health and happiness meet.” This ambitious quote may seem well-suited to a chain of clinics, or, even, to an insurance company, but, it actually came last month from Greg Wasson, CEO of Walgreen Co., when he addressed the company’s shareholders. Walgreens is in the midst of a transformation

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Carol Spieckerman

What’s in a Name (Change)?

This month, Dressbarn, which operates over 2,400 stores under the Dressbarn, Justice, and Maurice’s monikers, changed its name to Ascena Retail Group since, according to CEO David Jaffe, Dress Barn bas become “a fundamentally different company that extends well beyond the original Dressbarn concept and brand.” In their 2010 annual report released this month, the company stated an intention to

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Kelvyn Gardner

Radio – someone still loves you

Well, we do at LIMA anyway. As many of you will know, I consider it a vital part of our work here at LIMA UK to get the word on licensing out to the wider business community. Although we can justifiably claim that licensing is a significant industry, we also must acknowledge that we don’t yet get to the majority

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Carol Spieckerman

Retailers Are Brands, Not Boxes. The Core is No More!

“We decided that we are a retailer and we can sell anything.” That seemingly straightforward statement by Andrew Higginson, Tesco’s Chief Executive of Retailing Services and Group Strategy, seemed to raise few eyebrows among attendees at this month’s “Big Show” staged by the National Retail Federation (NRF), but it grabbed my attention because it perfectly describes a mind shift that is transforming retail as we know it.

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Kelvyn Gardner

Royal Wedding – no official merchandise: it’s official

Probably not unexpectedly, we have received a letter from Clarence House ( the home of the Prince of Wales and the Duchess of Cornwall ) explaining that there will be no official process for licensed merchandise for the wedding of Prince William and Miss Catherine Middleton. The letter is marked Private & Confidential, so I’m not at liberty ( or

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