LIMA Licensing Blog

Carol Spieckerman

Centralized, Localized, Specialized

Over the past decade, many retailers have set their sights on centralization, aiming to speed up trend and markdown reaction, achieve greater efficiency of scale, and maintain brand and assortment consistency. Although slow to embrace the shift to centralization, J.C. Penney took the plunge in the early 2000’s, abolishing its store-level buying structure under growing pressure from highly-centralized retailers such

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Yizan He

7 Key Differences in Brand Licensing Practice in Asia versus the West

Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. But in contrast to many highly acclaimed licensing deals, there are numerous spectacular failures. As a brand licensor, you need to understand some of the key differences in licensing practices in Asia versus the West, and adapt your licensing strategy accordingly.

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Carol Spieckerman

“Essay” Brands: Narrowing the Narrative

“Our intent is to own outright the strategic territory of ‘well,’ where health and happiness meet.” This ambitious quote may seem well-suited to a chain of clinics, or, even, to an insurance company, but, it actually came last month from Greg Wasson, CEO of Walgreen Co., when he addressed the company’s shareholders. Walgreens is in the midst of a transformation

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Carol Spieckerman

What’s in a Name (Change)?

This month, Dressbarn, which operates over 2,400 stores under the Dressbarn, Justice, and Maurice’s monikers, changed its name to Ascena Retail Group since, according to CEO David Jaffe, Dress Barn bas become “a fundamentally different company that extends well beyond the original Dressbarn concept and brand.” In their 2010 annual report released this month, the company stated an intention to

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Kelvyn Gardner

Radio – someone still loves you

Well, we do at LIMA anyway. As many of you will know, I consider it a vital part of our work here at LIMA UK to get the word on licensing out to the wider business community. Although we can justifiably claim that licensing is a significant industry, we also must acknowledge that we don’t yet get to the majority

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Carol Spieckerman

Retailers Are Brands, Not Boxes. The Core is No More!

“We decided that we are a retailer and we can sell anything.” That seemingly straightforward statement by Andrew Higginson, Tesco’s Chief Executive of Retailing Services and Group Strategy, seemed to raise few eyebrows among attendees at this month’s “Big Show” staged by the National Retail Federation (NRF), but it grabbed my attention because it perfectly describes a mind shift that is transforming retail as we know it.

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Kelvyn Gardner

Royal Wedding – no official merchandise: it’s official

Probably not unexpectedly, we have received a letter from Clarence House ( the home of the Prince of Wales and the Duchess of Cornwall ) explaining that there will be no official process for licensed merchandise for the wedding of Prince William and Miss Catherine Middleton. The letter is marked Private & Confidential, so I’m not at liberty ( or

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Marty Brochstein

Disney at NRF: Disney Store is “touchpoint”

In an Oracle-sponsored presentation that centered on how technology was being used to both enhance the customer experience as well as improve productivity of its newest Disney Store design, Disney’s Stephen Finney offered a basic rationale to answer a basic question: Why would Disney “take on the business risk associated with running a global specialty retail business.” Of course, in

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Marty Brochstein

Retail topics: Notes from the National Retail Federation meeting

Among the overarching themes we encountered during this week’s annual convention of the National Retail Federation in New York were the globalization of retail, retailers’ desire to make themselves into brands as important as those on the products they carry, and the overwhelming role that technology is playing in the sector. The trade show portion of the convention filled the

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Kelvyn Gardner

From Harrogate to Hong Kong via New York

During my early years in licensing the first week of January meant one thing and one thing only: getting ready for Harrogate. This esteemed and historic UK toy fair was seemingly an institution, with all the major toy companies, British and international, exhibiting in this genteel spa town in Yorkshire. The Harrogate fair still continues to this day, but toy

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