Macy’s Parade Balloon and Float Lineup

Posted by Marty Brochstein on November 25, 2013

The Macy’s Thanksgiving Parade has always been a prime exposure vehicle for properties new and classic (and somewhere in between). Here’s the list of floats and balloons with licensing connections (according to the Macy’s website)

Balloons:
Diary of A Wimpy Kid (Abrams Books)
Finn & Jake (Cartoon Network)
Elf on the Shelf (CCA&B)
Buzz Lightyear (Disney/Pixar)
Toothless (Dreamworks)
Spider-Man (Marvel)
Ronald McDonald (McDonald’s)
SpongeBob SquarePants (Nickelodeon)
Julius (Paul Frank)
Snoopy & Woodstock (Peanuts Worldwide)
Pillsbury Doughboy (Pillsbury)
Pikachu (Pokemon International)
Hello Kitty (Sanrio)
Sonic the Hedgehog (Sega of America)
Papa Smurf (Sony Pictures Home Entertainment)
The Wizard of Oz (Warner Bros. Home Entertainment)

Floats:
Frozen Fall Fun (Discover NHL Thanksgiving Showdown)
Dora’s Christmas Carol Adventure (Nickelodeon)
Teenage Mutant Ninja Turtles (Nickelodeon)
1-2-3 Sesame Street (Sesame Workshop)
Smurf Mushroom Float (Sony Pictures Home Entertainment)
Day Time, Play Time, Night Time Too (Sprout)
Despicable Delicious (Universal Studios Home Entertainment)
Zhu-niverse (Zhu-Zhu Pets)