Highlighting last week’s Licensing Market in Munich was the LIMA Germany Awards, acknowledging the industry’s best for outstanding achievements in licensing and merchandising in Germany.

The winners for 2011 are: 

Overall best License of the Year: Cars 2, Disney

Licensor of the Year: Super RTL

Licensee of the Year:  Panini Verlag

Promotion of the Year:  Star Wars Kampagne for Volkswagen Passat

Retailer of the Year: real,-Metro Gruppe

Brand/VIP Sport brand of the Year:  Daniela Katzenberger

Best Licensed Product of the Year:  (2 winners) Beyblade toyline, Hasbro and Star Wars Force Attax Sammelkarten collecting cards, Topps