Impression of Brand Licensing Central & Eastern Europe

Posted by Marty Brochstein on March 12, 2010

The inaugural Brand Licensing Central & Eastern Europe earlier this week had a good buzz about it for its two-day run in Budapest. Though their goals coming into the show varied -– some were looking primarily to find new licensees, others more to cement and enhance existing relationships – the 18 exhibitors seemed by and large happy with the breadth and quality of visitors. The three largest agents in the region -– European Licensing Corp., Kidz Entertainment and Plus Licens – had the greatest presence.

LIMA’s major goal in attending: to give information, recruit members and – perhaps most importantly – to figure out ways to support the growth of the business in the region going forward. We had several positive discussions with exhibitors and visitors abot potential activities.

In this region, there’s always the question of whether attendees will emanate only from the host country, but we, for example, encountered manufacturers from Slovenia, Greece, Poland, Russia and Croatia. All acknowledge that there’s still a lot of education necessary with regard to the nature and basics of licensing.

LIMA UK Managing Director Kelvyn Gardner covered many of those basics as the first speaker in the four-session Licensing Academy. Later in the conference, former LIMA board member Christian Fortmann of 24IP Law Group gave a broad overview of legal issues and strategies. Those and other sessions drew 20-30 attendees from a range of countries.

Traffic in the show area was steady throughout the first day, and the evening networking party had a lively buzz and was very well attended. On Day Two, traffic continued to flow through the morning, with inevitable slowdown for most exhibitors after lunch – though a number of meeting were still going on as things began to close up in the late afternoon.