How SnapChat is Beneficial for Branding, Marketing, and Licensing

Posted by Steve Sparacino on December 05, 2016

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How SnapChat is Beneficial for Branding, Marketing, and Licensing (4)

According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media platforms, such as Instagram, Facebook, Twitter, Linkedin, and Pinterest, it has something different to offer to its audience, such as personalized social identity.

Snapchat defines the fine line of who you are, what your brand stands behind, and what identity you want your audience to perceive. Nowadays, in such a fast paced society, everything is instant gratification. People want to see things instantly, while consuming information faster. Snapchat gives you the opportunity to reach out to your customers, network with colleagues, and communicate with followers by messaging, and vlogging at your fingertips.

Why is Snapchat a Branding & Marketing Powerhouse?

We’re living in an era where everything is turning the corner to visuals, and video. In the early 2000s when Youtube emerged, it was the first platform that gave its account holders the capability to stream videos to anyone across the platform. This was the first emerging realm that gave birth to the visual world of online advertising, branding, marketing, and licensing.

Now, with Snapchat it’s even easier to reach across that spectrum of audience with a simple touch of a button. You can create simple videos that give that presence and identity to your brand. Creating spontaneity that surrounds your branding and marketing efforts is key to keep people in the loop with promotions that your business has to offer.

According to Re/code, Snapchat ads are seen anywhere from 500,000 to a million times per day. It’s also opening up more opportunities for brands to advertise, as well as having marketers make purchases through the app. In terms of marketing properly, Snapchat is just a piece to the puzzle that can add some flare to what your business has to offer.

Another great aspect that Snapchat brings to the table is having the ability to market, and brand your workplace. Company environment is something that customers love to see, and it’s what makes people stay loyal to what you have to offer as a company. Since social media is constantly changing, staying on top of the trends is something that most businesses must do to stay above their competitors. For instance, a brand that has the existence on Snapchat already becomes more appealing than the one who doesn’t due to staying afloat with today’s trends.

How Does Snapchat Tie into Licensing?

If you’re marketing within the retail space, showing your product visually is one aspect you have to consider. Having this specific element to your branding efforts shows that you believe in your product, and you’re not intimidated to show it to your followers. By simply creating appealing videos, or ads using Snapchat, you can truly give a clear understanding of what your product is, and what it stands by.

Now with the custom geo-filters that Snapchat has to offer, creating appealing videos has never been this easy. Having that simple overlaying graphic to go with your product, is something that people love to see.

So Why Snapchat?

Technology is an ever changing source that can put your brand at the top of its competitors. The question is, how will you tackle the specific goals that you want to reach. What demographic are you trying to appeal to? In this technological advertising world, brands must stay ahead of the curve and follow the specific trends that don’t necessarily suit their needs, but may suit the needs of their customers, and followers.

Having Snapchat under your marketing belt is just another way to get the word out about your brand. It all comes down to, “How will you use Snapchat?”.