Executive Keynote on “Future of Retail” to Kick Off Expo June 9

Faced with an ever-evolving consumer marketplace and retail landscape, licensing executives will get a chance to gain insights from an exciting panel of top merchants and brand experts during the Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by LIMA and owned and organized by UBM Advanstar. The keynote session takes place on Tuesday, June 9 from

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Download the Only Two Apps You Will Need at Licensing Expo!

Make sure you have these essential apps for Licensing Expo – for everything you need to find, everywhere you need to be, and everyone you need to know! LIMANET App: Licensing’s interactive, global directory – available at your fingertips! Search for the licensing contacts you need at the companies you want to do business with.  Access LIMANET on-the-go and on the show floor. Download LIMANET now in

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Deadline Next Thursday to Book Your Meeting Space at the LIMA Member Lounge!

As a benefit to our members, LIMA will once again offer a meeting area, The LIMA Member Meeting Lounge, on the show floor at Licensing Expo on June 9-11. This year, we are also offering Toy Industry Association members the opportunity to book meetings in the lounge. Table space is limited and may be reserved in advance for those members

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Celebrate Licensing at the LIMA Awards on June 9!

Everything old is new again!  In celebration of our 30th Anniversary, LIMA is taking a trip back to 1985 with a nod to all that made the 80s fun. We are excited to re-launch the LIMA International Licensing Awards in 2015 with Max Publishing, the owners and organizers of the UK Licensing Awards.  This year’s show will feature an amplified

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LIMA Partners with UL for Global Testing Services

LIMA is proud to partner with UL (Underwriters Laboratories), a global safety science leader, to provide our members with exclusive savings on product testing and consulting services. UL is a widely-respected company in its field that provides vital services LIMA members can utilize to help ensure their products meet all of the latest safety guidelines for consumer use. LIMA members

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Now Taking Reservations for the LIMA Members Meeting Lounge!

As a benefit to our members, LIMA will once again offer a meeting area, The LIMA Member Meeting Lounge, on the show floor at Licensing Expo on June 9-11. This year, we are also offering Toy Industry Association members the opportunity to book meetings in the lounge. Table space is limited and may be reserved in advance for those members

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New Webinar 5/20: Defining Terms of Engagement — Plans, Strategies, & Tactics

Before you execute anything in licensing and marketing, you need an idea; a reason to be. It ignites the objective. Then a strategy (what needs doing) followed by tactical execution (the how). Understanding the use and sequencing of each step will help determine how successfully you’re able to monetize and maximize brand potential. LIMA’s webinar series continues in May with

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Licensing University™ and CLS Registration Open

Licensing University™ The 2015 Licensing University™ conference program, produced by LIMA, will take place June 8-11 during Licensing Expo in Las Vegas.  The program features 21 seminars exploring a broad range of topics for industry newcomers and experienced executives alike, including retail strategies, sports, social media and more.  LIMA will also introduce a new series of 16 short, interactive roundtable discussions on hot

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2015 LIMA Licensing Awards Nominees Announced!

2015 LIMA Awards Nominees Stay tuned:  Online voting will open soon! CELEBRITY or MUSIC PROGRAM Property                                                                                                                  Owner/Agent One Direction……………………………… Modest Management/Global Merchandising Services Ltd. Scandale Paris………………………….. Halle Berry and Hop Lun (HK) Ltd./Creative Artists Agency Skinnygirl…………………………………………………………. Bethenny Frankel/Creative Artists Agency CHARACTER or TOY BRAND PROGRAM Property                                                                                                                  Owner/Agent Care Bears and Little Twin Stars……. AG Properties and Sanrio, Inc./Mindworks Entertainment Filly……………………………………………………………………………………………

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Webinar This Wednesday: How Much are Your Brand Assets/Licenses Really Worth?

Last Chance to Register! Don’t miss LIMA’s latest webinar “How Much are Your Brand Assets/Licenses Really Worth?” this Wednesday, April 29! Executives from Consor will discuss various aspects of how to value brand assets and licenses. They’ll look at the relative value to licensee and/or licensor, what can be assigned a value, and the process, using real life case studies

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