Author: Yizan He

Yizan He

7 Key Differences in Brand Licensing Practice in Asia versus the West

Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. But in contrast to many highly acclaimed licensing deals, there are numerous spectacular failures. As a brand licensor, you need to understand some of the key differences in licensing practices in Asia versus the West, and adapt your licensing strategy accordingly.

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