Author: Utku Tansel

Utku Tansel

Brand and Lifestyle Licensing: A Lucrative Business

As explored in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 1” report, brand and lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams. Many franchises aspire to be true lifestyle brands aiming to have a presence beyond

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Utku Tansel

Licensed to Wear: Licensed Fashion is Exploding

As explored in Euromonitor International’s “Global Licensing Trends in Adult Fashion” report, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure

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Utku Tansel

Childrenswear: A Key Driver for the Global Licensing Industry

Utku Tansel, Strategy Analyst – Licensing As explored in Euromonitor International’s “Global Licensing Trends in Children’s Apparel and Footwear” report, characters dominate children’s fashion licensing as the majority of these franchises target children. After children  pass the age of eight, other licensing types provide fiercer competition to character   licensing including fashion, music, celebrity and sports. Outerwear is the largest  licensed

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Utku Tansel

Top Five Trends Shaping Character Licensing in Asia Pacific

Utku Tansel, Strategy Analyst – Licensing, Euromonitor International Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways to increase sales and market share in the region. As

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Utku Tansel

Beauty and Personal Care Offers Further Opportunities in Licensing

By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific products as well as children’s oral care. As many celebrity

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Utku Tansel

Asia Pacific Offers Good Opportunities in Apparel, Personal Accessories and Toys Licensing

Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in licensed products sales. Apparel, accessories and toys are the top

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Utku Tansel

Licensing Industry Is Ready for the Next “Frozen”

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A Billion Dollar Character Franchises” global briefing. There have been many

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Utku Tansel

Licensing Cross-industry Potential Presents Untapped Opportunities

Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most important for licensing across the fast-moving consumer goods (FMCG) industries:

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Utku Tansel

Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many

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Utku Tansel

Thomas the Tank Engine’s New Pals Settle as Migration Becomes a Hot Topic in Licensing

In 2016, the new film release of the well-known Thomas and Friends franchise witnessed the introduction of 14 new engines from diverse ethnic backgrounds for the first time. In attempt to expand the property’s global reach, Mattel, the world’s largest toy maker and the owner of the show through its HIT Entertainment arm, launched the brand new characters in the

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