Author: Tony Bugg

Tony Bugg

The Relevance of Local Market Leadership

LIMA ticked over its 30th year in 2015 and, over more recent years, the membership base has continued to show positive growth internationally. To this end, more than half of our members now reside outside of North America. We now have local offices in the UK, Germany, Japan, China, Mexico and here in Australia. We also have professional representation in

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Tony Bugg

The Enduring Power of Real Superheroes

On the back of the premiere of the latest Warner Bros. movie, Batman V Superman, Dawn of Justice, there has been much commentary as to whether or not this movie would live up to the expectation of its superhero predecessors.

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Tony Bugg

The Reinvention of the Wiggles

It will be 25 years in 2016 since The Wiggles began their journey of becoming a uniquely Iconic Australian brand. As we all know in the licensing business, it is a hard road to launch any brand onto the global stage. It is even more difficult to re launch an existing brand after it has experienced a shift in perception

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Tony Bugg

Midyear Toy Catalogues to Dominate the Licensing Industry in Australia

Written by Tony Bugg, Managing Director, LIMA Australia – June 30,2015 MIDYEAR TOY CATALOGUES TO DOMINATE THE LICENSING LANDSCAPE IN AUSTRALIA  Australia is the only country in the world to have a Mid Year Toy Catalogue window. The months of June and July will see licensed toys dominate the retail landscape and it is estimated that some 60 to 80

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Tony Bugg

Licensing is a State of Mind

I have been in licensing for most of my career and during this time there has been thousands of product and promotional activations, which have used brands as their motivation. Many have experienced great success and others have failed miserably. We often ask ourselves why? Licensing can often be a ‘State of Mind’ The most high profile and hottest brand

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