Author: Stu Seltzer

Stu Seltzer

Strategic Objective

Basics of Licensing: What is the strategic objective of licensing-out my brand? Congrats for reading this article… you’ve decided to explore licensing!   I assume you have a brand that has a fan base and you’ve heard about all the lucrative benefit of licensing… Perhaps your brand is a celebrity, sport team, famous artist, cartoon character, laundry detergent or Youtube star…you

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