Author: Robert Ambrose

Robert Ambrose

More Reality than Virtual: How VR is Disrupting Licensing, Rights and Royalties

The massive and immediate success of Pokémon Go caught many industry observers on the hop. The smartphone app proved that the right augmented reality (AR) or virtual reality (VR) content can generate real revenue—and far-reaching demand. It highlights the need for licensees to be ready to respond fast to surprise consumer hits: the Pokémon sensation drove Character World to do