Author: LIMA Staff

LIMA Staff

Brand Licensing Conference Expands Licensing Route in India

Written by:  Gargi Bhardwaj The LIMA supported Brand Licensing Conference 2015 drew close to 100 licensing professionals including brand owners, licensees, consultants, legal professionals, manufacturers and retailers to Pragati Maidan on 18th October during this week’s Franchise India Expo. LIMA SVP Martin Brochstein set the tone for the forum, briefing the audience on licensing practices at the conference opening. Featured

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LIMA Staff

#LicensingLeader – 8/13, Stu Seltzer

#LicensingLeader is a new event where LIMA works with licensing executives from various segments of the industry, opening dialogue between them and an eager licensing audience on Twitter. We kicked off our #LicensingLeader Twitter chats on Thursday, August 13. We were lucky enough to have Stu Seltzer, President of Seltzer Licensing, as our first expert, discussing the basics of licensing!

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LIMA Staff

Trump Controversy Shines Spotlight on Opportunities and Challenges of Celebrity Deals

This article was originally published in the July 21 edition of Inside Licensing.  A PDF version of every issue is available in the Members Only section of licensing.org. Non-members may subscribe to Inside Licensing – click here for more information.   The controversy surrounding real estate mogul/Presidential candidate Donald Trump shines a spotlight on the challenges of celebrity licensing. In Trump’s case,

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LIMA Staff

TV channels eye the Rs 3,500 crore licensing and merchandising industry

This post originally appeared on exchange4media - re-posted with permission. TV CHANNELS EYE THE RS 3,500 CRORE LICENSING AND MERCHANDISING INDUSTRY by Collin Furtado Quite a few new developments in the merchandising and licensing business of TV channels have happened in the recent past. New deals have been stuck between the consumer products divisions of brands and international brands which include

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