Author: LIMA Marketing

LIMA Marketing

Summer Reading: The LIMA Marketing Edition

Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help. CHRISTINA’S RECOMMENDATIONS Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck “News has little value on its own, but the marketer who can skillfully spin, interpret and

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LIMA Marketing

#throwbackthursday – Remember This?

The licensing world is still smitten with all things 90s – and what’s not to love about the era that brought us everything from Friends to Pokemon to Tommy Hilfiger?  Our favorite brands are back – with a twist – and being rolled out in fun new ways. Take, for instance, Nickelodeon, who is filling NYC retail concept store Story

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LIMA Marketing

Oh Snap! The 90s are Back

  On a social media mission, LIMA’s marketing team ventured to Urban Outfitters in Midtown this week – and walked right back into 1994. Babydoll dresses, chokers, overalls, track suits, plaid…  it has all returned like a re-run of My So Called Life. The yen for all things 90s extends far beyond fashion, though, with studios reviving everything from Trolls to Full(er)

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LIMA Marketing

Pokémon Go-ing for World Gaming Dominance… Is the Licensing World Next?

If you were at this year’s Licensing Expo Keynote, you may have heard Hasbro’s Simon Waters mention the rise of the “phigital” experience.  Looking for an example of this?  All you have to do is step outside. Pokémon Go is the new smartphone game phenomenon that merges the physical world with the digital world.  The object is simple:  go.  Go

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LIMA Marketing

Licensing Expo 2016 Wrap-Up – What We #SpottedAtExpo

The LIMA marketing team is back from licensing’s biggest international event – an exciting week filled with meetings, learning, networking, celebrating and advancing the business of licensing!  Monday, June 20             For some, the show starts on Tuesday – but for the LIMA crew it kicked off on Monday with Licensing University and the Digital

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LIMA Marketing

Top 10 Things You Need to Know Before You Go to Expo

Licensing Expo is the biggest event of the year. It can be intimidating, trying to prepare and make sure all of your bases are covered.

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