Author: Kelvyn Gardner

Kelvyn Gardner

A Note from London

I’m sure I was not alone yesterday in receiving a good many email, text and WhatsApp messages from licensing friends, colleagues and contacts wishing me to be safe and well away from the London terrorist attack. I thank all of you for your care and concern. In fact, I was in London but some miles from Westminster where it all

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Kelvyn Gardner

My View: Inagural Nordic Licensing Conference in Helsinki

I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home market, organising a pavilion at Brand Licensing Europe for instance.

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Kelvyn Gardner

Visiting Korea Character & Licensing Fair

I was fortunate enough last week to visit Seoul to speak at the newly-renamed Korea Character and Licensing Fair. The change of name is important, for once, as it was very much influenced by government agencies KOCCA its offshoot project, CreateNew. These two agencies are charged with supporting both existing companies and new ventures. They are specifically dedicated to the

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Kelvyn Gardner

Brexit and the Licensing Business: One Man’s View

Now that the EU membership campaign, and the election itself, is officially over, I reckon that it’s OK for me to go on the record with my personal view. I should qualify that by clarifying that these are my views, not necessarily those of LIMA as a whole, nor of the licensing industry as a whole. In regards to the

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Kelvyn Gardner

‘Tis the Season to Go Shopping

Over the last ten years subsequent surveys by a variety of researchers have clearly identified the favourite ‘out of home’ activity among Brits: shopping. Yes, forget the great god of association football, or walking the dog, or gardening, or the myriad other traditional things to do outside – even going to the pub is surpassed. Shopping rules. As we are

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Kelvyn Gardner

Summer Movies Deliver Big Returns for UK Licensing

The revival of movies in the UK licensing sector, which began with the sweeping success of Frozen at the end of 2013, and has widely been predicted to continue in 2015, looks truly to have come to pass. In box office terms, both Minions and Jurassic World have now surpassed the £41m take of Frozen. Jurassic world, in fact, has

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Kelvyn Gardner

BLE 2014: Be moved, be excited; this is an industry that’s going places

LIMA UK MD Kelvyn Gardner gives his opinion on this year’s Brand Licensing Europe Published in Licensing.Biz – October 13, 2014 It’s always the worst part of a trade show, packing your bags and checking out of your hotel before the final day’s action has played out, in this case rendering yourself temporarily homeless for the final seven hours of

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Kelvyn Gardner

LIMA UK ‘on the road’ in 2014 : next stop London Book Fair

We realised a long time ago at LIMA UK that, no matter how fascinating and full of potential the licensing business evidently is, by no means is the entirety of Britain’s business community necessarily cognisant of this. Neither can we rely on UK plc beating a path to our door to find out. That’s why we welcome the chance to

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Kelvyn Gardner

Stopping the runaway train that is BLE 2013

There’s not a lot of dignity in the way that trade shows end. One minute the full-on blast of meetings, discussions, screenings, opinion exchanges, reminiscences, bright ideas, technical breakdowns, urgent and not-so-urgent text messages and e-mails is keeping several thousand people gainfully employed, the next it’s like stopping a runaway train in fifty metres flat. And thus it was at

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Kelvyn Gardner

BLE 2013 matches London for international diversity

It’s day two of Brand Licensing Europe 2013 and you know what? You’ve got to pack your bags tonight and get ready to check out of your hotel tomorrow morning! Those of us staying at the BLE Hostel ( otherwise known as the Hilton Olympia ) have the shortest journeys, but it still has to be done. What a horrible

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