Author: Allison Ames

Allison Ames

Keeping Up With Clean: Consumers Drive Brands in the Food Industry

It goes without saying that the needs of consumers and the roles that brands play to satisfy those needs intersect. Socially conscious consumerism is placing more and more demands on brands in all corners of business. Consumers want products and services produced responsibly.  This is particularly evident in the food industry, primarily driven by the “clean label movement.”  Influenced by

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Allison Ames

A Tough Mudder for Retailers

If you think holiday shoppers are the frantic ones, think again. It’s getting hard core for retailers today and the competition for the ultimate prize of share of wallet has become akin to a Tough Mudder for merchants. I don’t know about you, but seeing holiday sales and promotions beginning as early as September gives me more anxiety as a

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Allison Ames

Old is the New New…Sometimes

It seems that everyone likes a good dose of ‘what’s old is new again.’ And we’re seeing nostalgia reinvention come to life in pop culture today, from media to brands to consumer products and more. Marketers are taking advantage of this trend not just to connect with Baby Boomers’ obsession with their youth but also to find an authentic way

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Allison Ames

Darwin would have plenty to say about retail today

As branding and retail experts, we continue to be fascinated about the on-going revolution taking place at both brick and mortar and online retail. A landscape that changes, it seems, almost weekly. Given the heightened competition among a shrinking base of brick and mortar retailers, the rapidly gaining share of dollars by online retailers intensified by changing demographics, as well

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