As You Start To Use Bloggers As A Marketing Tool….
… some interesting ethical and regulatory issues come into play. How much do you have to disclose about your relationship with a blogger who’s writing something about your product? Are there any real rules, or is this the Wild Wild West?
An interesting column on the subject (and subsequent discussion) is in Ad Age Daily, authored by Josh Bernoff. Go tohttp://adage.com/digitalnext/article?article_id=136852