Last week, I stopped into the Hot Topic store in the spanking new Santa Monica Place shopping center in Southern California and noted an interesting pattern in the adult Halloween section. Virtually all the adult costumes were private label SKUs that verge on knock-offs of licensed properties ( i.e. “Miss Wonderland” that could be seen as Alice, and “Tea Party Hostess”) or public domain (“Red Riding Hood”). The lone exception: a snappy Hello Kitty outfit.
On the other hand, interspersed were several licensed add-ons: a Green Lantern mask, a Dexter accessory kit (from the Showtime TV series), and Nightmare on Elm Street- licensed Freddy Kreuger mask and bladed hand.
The key for licensed adult Halloween, at Hot Topic at least, is that old fashion maxim, “Accessorize!”