Yearly Archive: 2018

Utku Tansel

Characters Continue to Drive Licensing in Fashion, and Homewares & Home Furnishings in Western Europe

As investigated in Euromonitor International’s “Character Licensing Trends in Fashion and Homewares and Home Furnishings in Western Europe” report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and advantages are widely recognised by licensors, licensees and retailers, homewares