Monthly Archive: March 2018

How a Powerhouse Brand Portfolio Innovates like a Scrappy Startup!

A powerhouse brand portfolio innovates like a scrappy startup! Yes, sometimes, a new business opportunity is hidden in plain sight. It may be:   a new approach to the lip balm business that leverages the iconic shape of a Hershey’s Kiss; a cross-merchandising juggernaut to take advantage of the Hershey’s Bar’s role as the core of S’mores; or the year


Maura Regan Named President of LIMA

LIMA has announced that Maura Regan has been named President of the organization effective July 1. She will succeed current LIMA President, Charles Riotto, who retires on June 30 after a 21-year career with LIMA. Regan currently serves as Executive Vice President. In her new position, she will leverage her vast licensing knowledge and international expertise to further expand LIMA’s